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This Author published in this journals
All Journal International Journal of Review Management Business and Entrepreneurship (RMBE)
Riesyah Putri Auliyah
Samator Gas Industri
Economics, Econometrics & Finance

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The Influence of Situational Influence, Risk Perception and Advertising Appeal on Purchase Intention During Covid-19 on Tourism Business in Eastern Indonesia Riesyah Putri Auliyah
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3408

Abstract

The Covid-19 pandemic has made Indonesia's tourism business sluggish and less interested. For example, Bali tourist visits as a popular destination decreased by 99.9% (Central Statistics Agency of Bali Province, 2020). Based on Wonderful Indonesia, foreign tourist visits in April 2019-2020 decreased by 87%. A thorough collapse has bankrupted many tourism businesses. Based on this phenomenon, researchers are interested in researching people's interest in carrying out traveling activities, judging from the variables situational influence (Covid-19), risk perception and an advertising appeal. This research is quantitative with population of people who have carried out traveling activities within the last 2 years. The study sample using Non-Purposive Probability totaled 150 respondents. Analysis of the study using multiple linear regression with SPSS software. The results showed that Situational Influence has a positive and significant influence on Purchase Intention. Risk perception has a negative and significant influence on Purchase Intention. Advertising Appeal has a positive and significant influence on Purchase Intention.
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