Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Salingka Nagari
Rafika Anggraini
Universitas Negeri Padang
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Salingka Nagari

 1 
Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen di Toko Online Rafika Anggraini; Tri Kurniawati
Jurnal Salingka Nagari Vol 1 No 1 (2022): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v1i1.7

Abstract

Abstract: This study aims to determine: (1) impact of price on consumer purchasing behavior in online shop (2) impact of website quality on consumer purchasing behavior in online shop (3) impact of store reputation on consumer purchasing behavior in online shops. This is quantitative research with a sample of 100 students of the Faculty of Economics, Universitas Negeri Padang. Data is collected by using questionnaire. The methods for data analysis used are descriptive analysis and multiple regression. The results show that Price, Website Quality, and Store Reputation have significant effect on Consumer Purchase Behavior in online shop (Study on FE UNP Students).
Co-Authors Tri Kurniawati