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All Journal Social Science and Contemporary Issues Journal
Nurseri Hasna Nasution
Universitas Islam Negeri (UIN) Raden Fatah Palembang
Social Sciences

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Manajemen Strategi Himpunan Mahasiswa Banyuasin (HIMBA) Komisariat UIN Raden Fatah Palembang Dalam Meningkatkan Pengetahuan Keagamaan Anggota Meta reza; Nurseri Hasna Nasution; Hasril Atieq Pohan
Social Science and Contemporary Issues Journal Vol. 1 No. 3 (2023): Social Science and Contemporary Issues Journal
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ABSTRACT: This thesis is entitled "Strategic Management of the Banyuasin Student Association (HIMBA) UIN Raden Fatah Palembang Commissariat in Increasing Members' Religious Knowledge" This research aims to examine the role of strategic management in increasing the religious knowledge of members of the Banyuasin Student Association. Strategic Management is the right solution to overcome this problem. Strategic Management is a series of decisions that lead to the preparation of long-term strategies using the SWOT analysis technique. This research is qualitative research used in this research is field research. Because data collection is carried out directly at the research location. Meanwhile, the method used is descriptive research. This means that the research only presents the data as it is without intervention or relationship with others, so the data obtained is in the form of interview transcripts, field notes, photos of documents and so on. The data refers to the behavior and responses of respondents. The results obtained from this research indicate that effective strategic management can play an important role in increasing the religious knowledge of members of the Banyuasin Student Association. Several key factors in strategic management that contribute positively are good planning, structured program implementation, and continuous evaluation. Apart from that, collaboration with related parties and the use of information technology also have a positive impact in increasing the effectiveness of strategic management.
DOWNLOAD PDF Persepsi Mahasiwa Terhadap Dakwah Ustadz Derry Sulaiman Berbasis Musik Muhammad Tarjimy; Nurseri Hasna Nasution
Social Science and Contemporary Issues Journal Vol. 1 No. 3 (2023): Social Science and Contemporary Issues Journal
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59388/sscij.v1i3.322

Abstract

This research is entitled: "Students' Perceptions of Ustadz Dery Sulaiman's Music-Based Da'wah". This research aims to find out how students perceive music-based Ustadz Derry Sulaiman. This research uses qualitative research. The data collection technique in this research uses interview and documentation methods. The theory used is the theory of Robbins and Toha Yahya Umar. The data analysis techniques used in this research are data reduction, data presentation and conclusion drawing. The results of this research show that students' perceptions regarding Ustadz Dery Sulaiman's music-based da'wah are very effective because based on the facts that researchers obtained in the field regarding the da'wah media used by Ustadz Derry Sulaiman, students form an opinion or perception that the choice of media used by Ustadz Derry Sulaiman is very similar. developments of the times so as to help support the success of his preaching. Advice for Ustadz Derry Sulaiman to continue working through music. Preach through music, because nowadays music has become a part of life. There are so many people who love music so much that it can make a difference in someone's life.
Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen Pada Busana Muslim Di Elzatta Palembang Melinda Adelia Melin; Nurseri Hasna Nasution
Social Science and Contemporary Issues Journal Vol. 1 No. 3 (2023): Social Science and Contemporary Issues Journal
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This research aims to determine and analyze consumer perceptions of the Elzatta brand image, consumer decisions in purchasing Elzatta products, and how much influence the brand image has on consumer purchasing decisions for Muslim clothing at Elzatta Palembang. This research uses quantitative methods. data collection by distributing questionnaires to 85 respondents. From the research results obtained from brand image, 53 respondents (62%) were in the medium category and for purchasing decisions, 51 respondents (60%) were in the medium category. The results of this research were obtained. Data were analyzed using Instrument Tests, Basic Assumption Tests, and Hypothesis Tests using data processing assisted by the SPSS version 26 software program. The research results showed that there was an influence of Brand Image (X) on Purchasing Decisions (Y). This is proven by the t test (partial) which obtained tcount of 7.916, which means tcount 7.916 > ttable 1.663, and the coefficient of determination (R Square) value of 0.430 (equivalent to 43%), which means there is a large influence. The magnitude of the influence of the Brand Image variable (X) on Purchasing Decisions (Y) is 43%, while the remaining 57% is influenced by other factors not researched.
Co-Authors Hasril Atieq Pohan Melinda Adelia Melin Meta reza Muhammad Tarjimy