Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Branding: Jurnal Manajemen & Bisnis
John Christianto Simon
STFT INTIM Makassar
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Branding: Jurnal Manajemen

 1 
THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
CAPITALIZING ON THE BOYCOTT WAVE: STRATEGIES FOR MUSLIM ENTREPRENEURS TO SEIZE MARKET OPPORTUNITIES FROM THE BOYCOTT OF PRO-ISRAEL PRODUCTS John Christianto Simon; Abdul Rokhim; Mahben Jalil; Irwandi Irwandi; Abdullah Rasjid
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31917

Abstract

In an era marked by increasing geopolitical tensions and consumer activism, the boycott of products associated with certain political stances, such as those supporting Israel, has created unique market voids and opportunities. This paper explores strategic avenues for Muslim entrepreneurs to capitalize on these emerging market gaps. Utilizing a mixed-method approach, combining qualitative insights from expert interviews and quantitative market analysis, this study identifies key areas where Muslim entrepreneurs can effectively intervene and thrive. The findings reveal that the boycott movement has led to a demand shift in various sectors, including food, technology, and apparel, presenting ripe opportunities for alternative products and services. This paper proposes a framework for Muslim entrepreneurs to identify these opportunities, develop culturally and ethically aligned products, and employ targeted marketing strategies to capture and expand their market presence. The study not only contributes to the existing literature on market strategies in politically charged environments but also provides practical guidelines for entrepreneurs seeking to navigate and leverage these complex market dynamics. The implications of this research extend beyond immediate market opportunities, suggesting a broader role for entrepreneurial ventures in shaping economic landscapes amidst political and social upheavals.
Co-Authors Abdul Rokhim Abdullah Rasjid Andi Asy'hary J. Arsyad Andyan Pradipta Utama Fitri Nurlaela Irwandi Irwandi Iskandar iskandar Mahben Jalil