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All Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Delila Rambe
Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran dan Kualitas Layanan Terhadap Keputusan Nasabah Pada Bank Syariah Tri Anggraeni; Achmad Fauzi; Delila Rambe; Winda Afrillia; Nyai Rika Ambarwati; Hamdy Febrian
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan
Publisher : Prisani Cendekia

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Abstract

The process of tracking issues, identifying problems to concluding when a consumer decides to become a customer of a financial institution which is seen as a solution to the needs and desires of the consumer, is known as a customer decision. This article reviews the influence of customer decisions, namely: Marketing Strategy and Service Quality. The author of this article aims to develop hypotheses about the effect of variables on each other to be used in subsequent research. The results of this literature review article are 1) Marketing Strategy for Customer Decisions; and 2) Quality of Service to Customer Decisions
Co-Authors Achmad Fauzi Hamdy Febrian Nyai Rika Ambarwati Tri Anggraeni Winda Afrillia