Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal West Science Social and Humanities Studies
Ilham Akbar Bunyamin
Nusa Putra University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta Frans Sudirjo; Ilham Akbar Bunyamin; Rival Pahrijal
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.835

Abstract

This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and subsequently impact purchasing decisions. These findings underscore the importance of sustainability and social responsibility in shaping consumer behavior and highlight the need for businesses to align their marketing strategies with consumer values to drive positive purchasing behavior. The study contributes to the existing literature on sustainable consumption and provides practical insights for businesses operating in emerging markets like Jakarta.
Bibliometric Analysis of Urban and Rural Economic Inequality Loso Judijanto; Iwan Harsono; Ilham Akbar Bunyamin
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.971

Abstract

This bibliometric study provides a comprehensive analysis of the scholarly landscape surrounding research on economic inequality, utilizing VOSviewer to visualize the thematic clusterization, temporal trends, emerging research opportunities, and collaborative networks in the field. The analysis begins with the identification of key thematic areas, revealing a complex interplay between income inequality, urban-rural disparities, and their socioeconomic impacts. A temporal examination traces the evolution of research themes from foundational studies focusing on regional disparities to more comprehensive explorations of socioeconomic outcomes. Emerging research opportunities are identified in less explored areas, suggesting potential for significant contributions through novel investigations. Furthermore, the study delves into collaborative networks, highlighting the pivotal roles of central researchers and the impact of academic partnerships. This study not only maps out the current academic terrain but also proposes strategic directions for future research, aiming to enhance the understanding and resolution of economic inequalities.
Co-Authors Frans Sudirjo Iwan Harsono Loso Judijanto Rival Pahrijal