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All Journal Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah
Renny Oktavia
UPN Veteran Jawa Timur
Economics, Econometrics & Finance

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SHARIA INSURANCE COMPANY BUSINESS MANAGEMENT MODEL IN THE DIGITAL 4.0 ERA Renny Oktavia; M. Taufiq
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 8 No. 2 (2021)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v8i2.4914

Abstract

This study aims to determine how the business management model of Islamic insurance companies in the digital era 4.0. The research method used is a qualitative research method using the Grounded Theory approach. The results of this study explain that, in running the insurance business in the era of revolution 4.0 implementing a supporting system, it is a combination of four components, namely: insurance / financial literacy, network marketing, human technology, and digital technology. The four components are driven by three mechanisms, namely: digital funneling, learning models, gamification systems, to achieve targeted business results. Keywords: Insurance Business, Sharia Insurance, Digital Technology
Co-Authors M. Taufiq