Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Transformasi Manageria: Journal of Islamic Education Management
Rizal R. Manullang
STIE IBEK Pangkalpinang
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Karakteristik Wirausaha dan Strategi Pemasaran Terhadap Keberhasilan UMKM di Bidang Makanan dan Minuman di Kecamatan Koba pada Era Digital Natalia Natalia; Medinal Medinal; Fery Panjaitan; Rizal R. Manullang
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 3 (2024): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i2.7316

Abstract

This study aims to determine how much influence entrepreneurial characteristics and marketing strategies have on the success of MSMEs in the food and beverage sector in Koba District in the Digital Era. The sample of this study consisted of 82 respondents, determined using the Slovin formula and the sampling technique used was purposive sampling. The data collection technique was carried out using a questionnaire. The results of this study indicate that (1) Entrepreneurial characteristics have a partial positive effect on the success of MSMEs with a significance value of 0.001 <0.05 and a t-count value of 7.559> t-table 1.990. (2) Marketing Strategy has a partial positive effect on the success of MSMEs with a significance value of 0.001 <0.05 and a t-count value of 3.467> t-table 1.990. (3) Entrepreneurial Characteristics and Marketing Strategy have a simultaneous positive effect on the success of MSMEs with a significance value of 0.001 <0.05 and an F-count value of 49.937> F-table 3.112.
Co-Authors Fery Panjaitan Medinal Medinal Natalia Natalia