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All Journal As-Syirkah: Islamic Economic & Financial Journal Jurnal Manajemen Bisnis Digital Terkini
Agustina Nainggolan
Universitas Negeri Medan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Kreativitas dan Inovasi dalam Meningkatkan Daya Saing UMKM: Studi Kasus Shiflow Kota Medan Peter Juliyaman Zendrato; Nurul Wardani Lubis; Narda Kalyana Rajagukguk; Agustina Nainggolan; Dinda Annisa Rani
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i3.247

Abstract

This research aims to determine and analyze the role of innovation and creativity in increasing the competitiveness of the Shiflow business in the city of Medan. The data collection technique used was a survey. This technique refers to the use of questionnaires or questionnaires to collect information from respondents who represent the population or sample you are researching. Data analysis uses correlation analysis, namely determining whether there is a statistical relationship between two or more variables. In this research there are simple linear regression analysis which contains classical assumption tests and hypothesis testing in the form of the coefficient of determination (r) and partial test (t test). The research results show that innovation has a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the Innovation variable with a significance value of 0.001 < 0.05 so it can be concluded that hypothesis 1 (H1) is accepted. Creativity does not have a significant effect on increasing competitiveness. This is shown based on the results of the t test, namely the creativity variable with a significance value of 0.029 > 0.05 so it can be concluded that hypothesis 2 (H2) is rejected.
Analisis Dampak Endorsment Selebriti Terhadap Minat Beli Skincare Pada Mahasiswa Manajemen Universitas Negeri Medan (UNIMED) Agustina Nainggolan; Maya Martiza Sari; Anita Br Saragih; Imamul Khaira; Zulkarnain Siregar
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.143

Abstract

This study aims to determine the effect of Celebrity Endorsement on Skincare Purchase Intention in Management Students of Medan State University (Unimed). The subjects of this study were 30 management students of Medan State University (Unimed). The analysis prerequisite test includes normality test, linearity test and R test. The data analysis technique used is simple linear regression analysis. The results showed that there is a positive and significant relationship between celebrity endorsement and purchase intention.
Co-Authors Anita Br Saragih Dinda Annisa Rani Khaira, Imamul Maya Martiza Sari Narda Kalyana Rajagukguk Nurul Wardani Lubis Peter Juliyaman Zendrato Zulkarnain Siregar