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All Journal Unram Journal of Community Service (UJCS)
Muhammad Ahyar
University of Mataram
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Unram Journal of Community Service (UJCS)

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Total Quality Marketing Training to Enhance Value-Added for Red Brick Business in Kesik Village, East Lombok Iwan Kusmayadi; Djoko Suprayetno; Laila Wardani; Muhammad Ahyar
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.637

Abstract

The target audience for this activity is the owners of red brick craft businesses in Kesik Village, Masbagik District, East Lombok. This activity will equip business operators with concrete and applicable strategies and models related to innovative business governance and suitable for the creative industry. The PPM team will pay special attention to marketing aspects based on Total Quality Management (TQM). Integrating TQM into marketing functions, Total Quality Marketing is crucial for a company, including small industries, to develop the structure and value-added of the business. Total Quality Marketing will ensure companies to focus on the market, thereby continuously improving business processes to respond to rapid changes from the market and customers
Co-Authors Djoko Suprayetno Iwan Kusmayadi Laila Wardani