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All Journal Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Agun Syahrul Frastyansyah
Universitas PGRI Madiun
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Engineering

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Analisis Strategi Peningkatan Produksi Mebel di CV. Mustika Agung Agun Syahrul Frastyansyah; Bima Tri Aji; Bagas Tri Mardiansyah; Aloysius Tommy Hendrawan
Venus: Jurnal Publikasi Rumpun Ilmu Teknik  Vol. 2 No. 4 (2024): Agustus : Jurnal Publikasi Rumpun Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/venus.v2i4.436

Abstract

The purpose of the study is to create an appropriate marketing strategy for CV. Mustika Agung, a furniture craftsman in Magetan Regency. Primary data collected in this study were collected through interview methods. The results of the SWOT analysis of CV. Mustika Agung show that the formulation of a marketing strategy requires changes in the market, product design, production process, and advertising and marketing. This study will help solve the problems that exist in CV. Mustika Agung so that the resulting strategy will help the company survive and grow
Co-Authors Aloysius Tommy Hendrawan Bagas Tri Mardiansyah Bima Tri Aji