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Poniran Yudho Leksono
University of Nusantara PGRI Kediri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace Tasya Nurisma Alviana; Poniran Yudho Leksono
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim : This study aims to test and analyze the effects  of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through  the Shopee Marketplace. Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method  on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through  the  shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23. Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through  the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.
Analysis of Motivation, Work Discipline and Work Environment on the Performance of Nganjuk Regency Environmental Service Employees Dita Damayanti Aprillia; Poniran Yudho Leksono
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim: The aim of this research is to deepen the understanding of the influence of motivation, discipline and work environment on employee performance. Design/Method/Approach: The approach used in this research is a quantitative approach with a positivist design. Data for the process of filling out questionnaires from respondents and using the SPSS application for calculations as a method. The population used was all employees and the samples obtained were 127 samples. Research Finding: Research findings in multiple regression analysis show that Motivation (X1), Work Discipline (X2), and Work Environment (X3) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Work Discipline (X2), Work Environment (X3), and Motivation (X1), have an effect on Y on Employee Performance. Motivation has a good and big influence on performance, research shows that work discipline has a real and significant influence. Work discipline has a significant effect on good employee performance. Theoretical contribution/originality: This research will be useful to help agencies and can increase the reader's insight and knowledge in making decisions. Research Limitations: The research is limited to predetermined variables which only discuss work discipline, motivation and the work environment of performance managers at the Environmental Service.
Co-Authors Dita Damayanti Aprillia Tasya Nurisma Alviana