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All Journal AGROLAND: The Agricultural Sciences Journal
Agus Setiadi
Program of Agribisnis, the Faculty of Animal Husbandry and Agriculture, the University of Diponegoro
Agriculture, Biological Sciences & Forestry

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ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG Asnita Lase; Agus Setiadi; Kustopo Budiraharjo
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 6 No 1 (2019): June
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v6i1.3

Abstract

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9
ANALYSIS OF ECONOMIC ASPECT WITH IN SUSTAINABILITY FARMING OF CHRYSANTHEMUM GEMAH RIPAH FARMER GROUP AT SEMARANG REGENCY, INDONESIA Ajeng Kusuma Setiadi; Wiludjeng Roessali; Agus Setiadi
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 6 No 2 (2019): December
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v6i2.99

Abstract

This study aimed to analyze the stability of chrysanthemum prices, the contribution of chrysanthemum farming income to the total farmer household income, and the income risk of chrysanthemum farming. The study was conducted on October 2018 at the member of GemahRipah Farmer Group of Bandungan District, Semarang Regency, Central Java. Census was used as the research method. Thirty-one farmers who are members of Gemah Ripah Farmer Group and cultivating chrysanthemum chosen as respondents. Data analysis method uses price stability analysis, income contribution analysis, and income risk analysis. The results showed the value of coefficient variation (CV) of price was 49.55%, and this value indicates the price of chrysanthemum was classified as unstable because the price was called stable if it has a coefficient of variation between 10-30%. The average income from chrysanthemum farming was Rp. 7,851,521.61 / month on a land area of 1,168.55 m2. Chrysanthemum farming income contributes 88% to total farmer household income, which means that income from chrysanthemum farming contributes very high. The coefficient variation of income was 39.43% indicates that income risk of chrysanthemum farmers was high because it has more than 30% of the coefficient variation.
EFFICIENCY OF SHALLOT MARKETING IN WANASARI DISTRICT OF BREBES Astrilia Devita Permataputri; Agus Setiadi; Kustopo Budiraharjo
AGROLAND The Agricultural Sciences Journal (e-Journal) Vol 6 No 2 (2019): December
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agroland.v6i2.134

Abstract

This study aims to analyze the shallot marketing channels, analyze the efficiency of shallot marketing, and the factors affect the efficiency of shallot marketing in Wanasari, Brebes Regency. The study was conducted in December 2018 - January 2019 in Wanasari District, Brebes Regency. The sampling of farmers respondents was carried out by the proportionate stratified random sampling method involved 100 farmers. A snowball sampling technique with 22 traders was done for marketing agency respondents. The data collected, subsequently analyzed descriptively with marketing channel patterns. The marketing efficiency, farmer's share and RPM, and factors affecting marketing efficiency were also examined. This study indicates two marketing pattern channels for shallot seedlings and three patterns for consumption. Efficient marketing channels was only in pattern I. Besides, pattern II, III, and IV were found in less efficient marketing. In contrast, pattern III was an inefficient marketing channel. The multiple linear regression test showed that the coefficient of variable selling price of farmers was negative and had a significant effect on marketing efficiency. Coefficient of the variable consumer purchase price was positive and had a significant effect on marketing efficiency. Also, coefficient of the variable number of institutions involved was negative and had a significant effect on marketing efficiency.
Co-Authors Ajeng Kusuma Setiadi asnita lase Astrilia Devita Permataputri Kustopo Budiraharjo Wiludjeng Roessali