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All Journal Jurnal Ekonomi, Bisnis dan Sosial
Subijanto Subijanto
Universitas Wijaya Putra Surabaya
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN TOKO NORDTIME 39 KINIBALU Eka Trisnawati; Subijanto Subijanto
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 1 (2023): JEBS, April 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

Analysis of the Effect of Product Quality, Quality Service and Customer Value to This study aims to examine and analyze the influence of quality Products, service quality and customer value to customer satisfaction. Sampling techniques used in this study probability techniques sampling and samples used as many as 100 respondents. Data analysis is done by using statistical tools SPSS version 26. Based on the results of data analysis using known t test that product quality has a positive and significant effect on satisfaction customers, the quality of Service has a positive effect but does not affect significant to customer satisfaction and positive influence customer value and significant to customer satisfaction. Product quality, service quality and customer value simultaneously affects customer satisfaction.
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN PUPUK NPK MUTIARA (Studi Kasus Pada Toko Karunia Jaya Desa Randu Padangan) Ani Novita Sari; Subijanto Subijanto
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 2 (2023): JEBS, Juli 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

This study aims to examine and analyze the effect of brand image, price perception and store image on buying decision. Sampling technique used was sensus sampling and there are 60 respondent. Data analysis was performed using statistic with SPSS version 26. Based on the results of data analysis using the t test it is known that partially brand image has a significant effect on buying decision, price perception has no significant effect on buying decision while store image has a significant effect on buying decision. And based on the F test simultaneously brand image, price perception and store image have a significant effect on buying decision.
Co-Authors Ani Novita Sari Eka Trisnawati