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All Journal Jurnal Ekonomi, Bisnis dan Sosial
Hendrik Rizqiawan
Universitas Wijaya Putra Surabaya
Economics, Econometrics & Finance

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PENGARUH PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MIE RATE “RAJA TEGA” BALONGPANGGANG GRESIK Fahmi Fahrizal Pradianto; Hendrik Rizqiawan
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 1 (2023): JEBS, April 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

This research aims to analyze the effect of product, price and location on purchase decision. The sample of this research is the people who consume the product of Mie Rate "Raja Tega" Balongpanggang Gresik. The sampling technique in this research used the theory of Sugiono with a non-probability sampling technique, namely purposive sampling totaling 100 respondents. Statements were given using a questionnaire. Responses from respondents were analyzed using Statistical Product and Service Solutions (SPSS) version 21. This study research multiple linear regression analysis. Hypothesis testing was carried out partially (t-test) and simultaneously (F-test). The results of this study indicate that product, price, and location simultaneously have a positive and significant effect on purchasing decisions for the Mie Rate "Raja Tega" Balongpanggang Gresik product. Partially Product affects the Purchase Decision. While the Price and Location have positive effect but not significant on purchase decisions. The independent variables in this research have an influence of 58,7% on purchase decisions and the rest are influenced by other variables that aren’t in this research
PENGARUH PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK POCKY DI SURABAYA BARAT Eriana Nur Risqi Ananda; Hendrik Rizqiawan
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 3 (2023): JEBS, Oktober 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

This study aims to analyze the influence of Product, Promotion and Price on Repurchase Decision. The sample in this study is consumers who are at least 17 years old and have purchased Pocky Products in West Surabaya. The sampling technique in this study used a non-probability sampling technique in the form of purposive sampling with a total of 74 respondents. Data mining was carried out using questionnaires, responses from respondents were analyzed using the Statistical Product and Service Solutions (SPSS) program version 21. This study used multiple linear regression analysis. Hypothesis testing is performed partially (t-test) and simultaneously (F-test). The results of this study show that the Product, and Price do not have a significant effect while the Promotion partially and simultaneously has a positive and significant effect on the Repurchase Decision of Pocky Products in West Surabaya.
Co-Authors Eriana Nur Risqi Ananda Fahmi Fahrizal Pradianto