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This Author published in this journals
All Journal Indonesian Journal of Economic & Management Sciences (IJEMS)
Ahmad Najiyullah
Management Study Program, STIE Dwimulya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Indonesian Journal of Economic

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The Effect of Promotions and Prices on Customer Satisfaction on The Gojek Application (Go-Ride) (Study of LP3I Banten Students) Yayuk Karlina; Eman Diantoro; Ahmad Najiyullah
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i4.10930

Abstract

This study aimed to investigate whether promotions and pricing significantly influence customer satisfaction with the Gojek application among LP3I Banten students. A quantitative research approach was employed, collecting data from a convenience sample of 80 Gojek users. Statistical analysis was conducted using SPSS 22 software, including correlation and regression analysis. The findings indicate that while promotional efforts did not have a significant effect on customer satisfaction, price did have a significant influence. Furthermore, the results demonstrate that both promotions and prices collectively had a significant impact on customer satisfaction, both in partial and simultaneous analyses
Co-Authors Eman Diantoro Yayuk Karlina