Indonesian Journal of Economic & Management Sciences (IJEMS)
Vol. 2 No. 4 (2024): August 2024

The Effect of Promotions and Prices on Customer Satisfaction on The Gojek Application (Go-Ride) (Study of LP3I Banten Students)

Yayuk Karlina (Management Study Program, STIE Dwimulya)
Eman Diantoro (Management Study Program, STIE Dwimulya)
Ahmad Najiyullah (Management Study Program, STIE Dwimulya)

Article Info

Publish Date
31 Aug 2024

Abstract

This study aimed to investigate whether promotions and pricing significantly influence customer satisfaction with the Gojek application among LP3I Banten students. A quantitative research approach was employed, collecting data from a convenience sample of 80 Gojek users. Statistical analysis was conducted using SPSS 22 software, including correlation and regression analysis. The findings indicate that while promotional efforts did not have a significant effect on customer satisfaction, price did have a significant influence. Furthermore, the results demonstrate that both promotions and prices collectively had a significant impact on customer satisfaction, both in partial and simultaneous analyses

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Journal Info
Indonesian Journal of Economic & Management Sciences (IJEMS)
Website

Abbrev

ijems

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the ...