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All Journal Jurnal Informatika Ekonomi Bisnis JEBD
Asrul
Fakultas Ekonomi Universitas Sumatera Barat
Economics, Econometrics & Finance Engineering

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Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Sikncare Merek Skintific (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Barat) Asrul; Yasnida
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled The Influence of Product Price and Quality on Interest in Buying Skintific Brand Skincare (Case Study of Students at the Faculty of Economics, University of West Sumatra), this research is motivated by the background of many young people, especially women, who use skincare, especially students who always want to look their best at every opportunity. This Skintific product has become a hot topic on social media, there are many discounts offered and the prices are quite competitive, but there are also many people interested in it. This research uses primary data by distributing questionnaires to students and the data is processed using the SPSS application. In this research, it was found that partially price had a significant effect on students' buying interest, partially product quality had a significant effect on students' buying interest. Simultaneously, price and product quality have a significant effect on students' buying interest.
Pengaruh Pengetahuan Perkoperasian terhadap Minat menjadi Anggota Koperasi Asrul; Yasnida; Mexano Hans Gery; Nichy Oktaviani
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.929

Abstract

This study aims to determine the influence of Location and Service on Interest in Saving at PT BPR Pembangunan Kabupaten Padang Pariaman. This study used a type of quantitative research. The samples in this study were Customers Who Save, with the sample collection method of the slovin method, namely data collected through the distribution of questionnaires and interviews to Customers totaling 80 respondents. Data analysis techniques in this study use descriptive analysis techniques, TCR analysis, validity test and reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis test. Looking at the test results that have been carried out prove that Location has a significant effect on Saving Interest with a t-count value of t-table > of 4,970 > 1,665 and a significant rate of 0.000 < 0.05, Services do not have a significant effect on Saving Interest with a t-value of t-count > t table of 0.662 < 1.665 and a significant rate of 0.510 > 0.05, Location and Service test results have a significant effect simultaneously on Saving Interest with a value of f calculate > f The table is 17.804 > 2.72 and significant rates are 0.000 < 0.05. This shows that location and service can predict information about Interest in Saving 0.316 or 31.6%, while the remaining 0.562 or 56.2% is influenced by other factors not included in this study.
Co-Authors Mexano Hans Gery Nichy Oktaviani Yasnida