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All Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Andi Setiawan
Business Administration Department, Politeknik Negeri Semarang, Semarang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Examining The Sales Performance Of Muslim Fashion SMEs In Central Java-Indonesia: Perspectizing Resource-Advantage (R-A) Theory Andi Setiawan; Sri Wahyuni; Rif’ah Dwi Astuti; Destine Fajar Wiedayanti; Ana Putri Nastiti; Bagus Yunianto W
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.99075/ijevss.v3i02.832

Abstract

This study examines consumer behavior in the Indonesian Halal Industry, specifically in Central Java, with a focus on small and medium-sized enterprises (SMEs) in the Muslim fashion sector. The Indonesian market is highly dependent on imported halal products, making it imperative for local SMEs to take advantage of the available opportunities. The objective of this study is to investigate the entrepreneurial orientation of Muslim fashion SMEs and its alignment with market demands to achieve a competitive advantage. To bridge the gap between entrepreneurial orientation and sales performance, the concept of 'Creative Selling Resources' is proposed. Data was collected from 383 Muslim Clothing SMEs in Central Java that have been operational for at least three years. The study's findings highlight the significance of strategic orientation and resource allocation for small and medium-sized enterprises (SMEs) in the Indonesian Halal Industry. Keywords: Entrepreneurial Orientation, Creative Selling Resources, Customer Relationship Performance, Sales Performance, Resource-Advantage (R-A) Theory
The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Bagus Yunianto Wibowo; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.99075/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
The Culinary Competitive Resources Model Explores The Mediating Role Of The Relationship Between Market Orientation And Sales Performance In The Traditional Culinary Industry In Central Java, Indonesia Andi Setiawan; Sugiyanta Sugiyanta; Bagus Yunianto Wibowo; Rif’ah Dwi Astuti; Sri Wahyuni
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

The culinary industry in Indonesia experienced growth in 2022 after experiencing the impact of the COVID-19 pandemic. The same thing happened to the culinary industry in Central Java. The concept of "Food Competitive Resources" suggests that comparative advantage capital helps companies have a competitive advantage in acquiring destination culinary markets. This study also considers the influence of other concepts such as the use of social media, entrepreneurial networks, and love for brands in sales performance. The study involved 350 "typical" culinary SMEs in Central Java who completed a questionnaire. The results of this study are expected to provide a deeper understanding of the influence of competitive resources in the culinary industry and can be a reference for culinary SMEs to improve their sales performance. Keywords: Market Orientation, Culinary Competitive Resources, Social Media Use, Food Authentic Value, Sales Performance, Resource-Advantage (R-A) Theory, Culinary SMEs
Co-Authors Ana Putri Nastiti Bagus Yunianto W Bagus Yunianto Wibowo Destine Fajar Wiedayanti Makmun Riyanto Noor Suroija Rif’ah Dwi Astuti Sandi Supaya Sri Wahyuni Sugiyanta Sugiyanta