Munandar Munandar
Fakultas Ekonomi dan Bisnis, Universitas Negeri Malang

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Potential E Business in International SMEs (Study of UKM Raragu Craft in Pasuruan) Munandar Munandar; Sudarmiatin Sudarmiatin; Imam Mukhlis
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Internet technology has brought great changes to the way of doing business today. Many terms have been coined to represent electronic concepts and applications such as e-Business and eCommerce. These terms are usually used to represent the transformation of business processes and transactions. In Pasuruan, the adoption of e-business has not only attracted the interest of large organizations but has also been recognized and adopted by small, medium and micro enterprises. Implementing e-Business requires significant changes in corporate structure, culture, strategy, procedures and responsibilities. However, those challenges have not stopped people from venturing into this new business concept. A study was conducted to see the potential of e-business for micro-scale businesses conducted by UKM Raragu Craft in Pasuruan. In this study used qualitative methods. This article reviews issues related to e-business and business education, describes the methodology and reports preliminary findings from the research.