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p-Index From 2019 - 2024
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All Journal International Journal of Economics, Business and Innovation Research
Fadhil Kefee Prasetyo
Faculty of Business and Economics, Islamic University of Indonesia.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of The Influence Of The Mutanaqisah Musyarakah Agreement On The Marketing Process On Customer Purchasing Decisions In The Indonesia Eximbank Syariah Business Unit Fadhil Kefee Prasetyo; Murwanto SIgit
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

The study aims to analyze the influence of Musyarakah Mutanaqisah on marketing processes on customer purchasing decisions in the sharia business unit of Indonesia Eximbank Jakarta branch. The method used in this research is using observation and interview methods. The observation process was carried out during the internship and the interview process was conducted against 6 respondents who were managers, employees, and customers from Indonesia Eximbank. The interview questions were made based on the observations during internships related to research topics. The results of this study show that there is an influence of Musyarakah Mutanaqisah (MMQ) covenant on the decision of customer purchase in the shariah business unif of Indonesia Eximbank. This is due to the advantages of the Musyarakah Mutanaqisah covenant which drives the purchasing factors of financing products in Indonesia Eximbank.
Co-Authors Murwanto SIgit