Sri Mulyati
Faculty of Business and Economics, Islamic University of Indonesia.

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

The Influence Of Financial Literacy And Familiarity Bias On Investment Decisions Of Yogyakarta Investors On Digital Investment Platforms Muhammad Reynaldi; Sri Mulyati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the influence of financial literacy and familiarity bias on investment decisions in the capital market. A quantitative approach was utilized, with data collected via an online questionnaire from 235 respondents with investment experience, residing in Yogyakarta. Data analysis was performed using Structural Equation Modelling (SEM) through SmartPLS 4 software. The results indicate that financial literacy has a significant positive effect on investment decisions, and familiarity bias was found to positively affect investment decisions as well. These findings underscore the importance of enhancing financial literacy to promote more informed investment decisions, while also addressing the influence of familiarity bias, which may impede the optimization of investment portfolios. The implication is that financial literacy improvement should be a key focus for financial institutions and policymakers to enhance the quality of investment decisions within the public.