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All Journal Ihtifaz: Journal of Islamic Economics, Finance, and Banking
Wahyudi, Rofiul
Universitas Muhammadiyah Surabaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta Adha, Mufti Alam; Wahyudi, Rofiul; Nahar, Faiza Husnayeni
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol 1, No 1 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3400.111 KB) | DOI: 10.12928/ijiefb.v1i1.287

Abstract

This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study also examined the effect of loyalty programs on brand loyalty. This research was conducted using a quantitative approach, namely by conducting surveys, online with a sample of 200 respondents. The data in this study were processed using the Structural Equation Modeling (SEM) analysis version 21. The results showed that the financial benefit variables, social benefits, symbolic benefits had a significant positive effect on loyalty programs. While the hedonic variable on loyalty programs shows a negative relationship. This study also confirms the significant positive effect of the loyalty program on brand loyalty.
Co-Authors Mufti Alam Adha Nahar, Faiza Husnayeni