Bambang Aris Kartika
Television and Film Department, Universitas Jember

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Visualization of Patriarchal Culture in the Film Kartini (2017): A Semiotic Analysis by John Fiske Rizky Indah Pratiwi; Bambang Aris Kartika; Denny Antyo Hartanto; Ghanesya Hari Murti
Journal of Language, Communication, and Tourism Vol. 2 No. 2 (2024): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v2i2.5035

Abstract

Film is a medium that represents various socio-cultural realities, enabling the visualization and depiction of social issues, one of which is the culture of patriarchy. Patriarchy is a term used to describe a social system where power, control, and authority are primarily in the hands of men or male figures. Patriarchy is a central theme in the film Kartini. Therefore, the aim of this study is to reveal and understand the hidden meanings that depict the visualization of patriarchal culture in the film Kartini. This study employs a qualitative research method, utilizing John Fiske's semiotic analysis approach. The findings of this research indicate that patriarchal culture is visualized through John Fiske's three codes of encoding, including 1) reality, 2) representation, and 3) ideology, demonstrating that patriarchal culture remains influential in affecting women's lives.