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All Journal SINDA: Comprehensive Journal of Islamic Social Studies
Akhmad Rifa’i
Universitas Nahdlatul Ulama Blitar
Religion Education

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Strategi Manajemen Pemasaran Syariah pada BPR Arsindo Kediri di Era Disrupsi Mohammad Basid Al Haris; Denny Rakhmad Widi Ashari; Akhmad Rifa’i
SINDA: Comprehensive Journal of Islamic Social Studies Vol 3 No 2 (2023): volume ,3 Nomor 2 Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v3i2.1086

Abstract

In the 21st century, we are entering an era of uncertain disruption. This also changes the marketing strategy on the wheels of business. Because the pattern of consumer behavior is clearly different from the previous era. The challenge is the extent of consistency in the implementation of sharia marketing management. This is because the financial services industry is a business that requires a high level of trust. The basic concept of Baitul Maal (currently the financial services industry) is to store and distribute to customers. This is to develop the business wheel so that it continues to sustain growth. Then it is necessary Sharia marketing management. Goals, how the company's goals are achieved according to the target. The targeted Sharia marketing management strategy has an impact on consumer decisions in product transactions of the financial services industry. This journal research will discuss how the marketing management strategy of Artha Samudra Indonesia People's Bank (BPR Arsindo) Kediri deals with the challenges of consumer behavior patterns in the era of disruption. This journal research aims to identify and educate the public in increasing financial literacy.
Persepsi Masyarakat Terhadap Mitos dan Fakta Perbankan Syariah Denny Rakhmad Widi Ashari; Mohammad Basid Al Haris; Akhmad Rifa’i; Atina Hidayati
SINDA: Comprehensive Journal of Islamic Social Studies Vol 3 No 2 (2023): volume ,3 Nomor 2 Agustus 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v3i2.1178

Abstract

The diverse perceptions of society regarding Islamic banking, often colored by myths and unexplored viewpoints. The objective of this study is to analyze the public's perceptions of myths and facts surrounding Islamic banking, with a specific focus on Bank Muamalat Branch Tulungagung. The research methodology employed is descriptive qualitative, utilizing in-depth interviews and content analysis. The results reveal that despite prevalent myths, Islamic banking, particularly Bank Muamalat, offers transparent, secure, and cost-competitive services. Furthermore, it is found that Islamic banking is not exclusive to Muslims but accessible to the entire community. These findings contribute positively to understanding the socio-economic dynamics of the community, highlighting the strengths of Islamic banking, and providing a foundation for further research and development in the Islamic banking industry
Peran Pesantren Dalam Mengembangkan Ekonomi Islam Akhmad Rifa’i; Denny Rakhmad Widi Ashari; Mohammad Basid Al Haris; Setyoadi Pambudi; Gautama Sastra Waskita
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 1 (2024): Volume. 4 Nomor 1 April 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i1.1420

Abstract

Fokus penelitian ini adalah kemungkinan, peran, pendukung, dan penghambat pertumbuhan ekonomi Islam di masyarakat, khususnya di Pondok Pesantren. tidak hanya mendapatkan pendidikan agama, tetapi juga mendapatkan keterampilan dan keahlian yang diperlukan untuk memberdayakan ekonomi masyarakat. Studi ini berfokus pada Pondok Pesantren Kerja ABA Tulungagung dan Darul Huda Blitar. Untuk memastikan validitas data, metode kualitatif digunakan untuk mengumpulkan data melalui wawancara dan triangulasi. Hasil penelitian menunjukkan bahwa pondok pesantren memiliki peran, potensi, dan dukungan dalam membangun ekonomi Islam masyarakat. Namun, hambatan utamanya adalah kurangnya komunikasi karyawan, kurangnya kerja sama masyarakat, dan kekurangan ahli ekonomi Islam
Co-Authors Atina Hidayati Denny Rakhmad Widi Ashari Gautama Sastra Waskita Mohammad Basid Al Haris Setyoadi Pambudi