Claim Missing Document
Check
Articles

Found 2 Documents
Search

PENERAPAN DIGITAL MARKETING PRODUK KEMASAN MIE CELOR POLIGON PROMOSI ONLINE PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Fadhilsyah, Muhammad; Siti Zahara, Meisin; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 4 (2021): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.843 KB) | DOI: 10.55047/jscs.v1i4.415

Abstract

Palembang City is renowned not only for its songkat cloth but also for its specialty foods, including noodle soup. The numerous culinary micro, small, and medium enterprises (MSMEs) in the city require guidance to succeed in their businesses. They need assistance in sourcing capital, developing strategies to cope with intense competition, and improving product packaging through online promotion. One such MSME is Mie Celor Poligon, located in Bukit Sejahtera Housing, Big Door Gate, Ilir Barat 1 Sub-District, Palembang City. This community service activity aims to support these MSMEs in surviving the current situation by enabling them to enhance their product packaging online, thereby increasing sales during the pandemic. Their previous packaging was overlooked and unappealing. The MSMEs currently manage online promotion and sales through limited face-to-face and online transactions, relying heavily on personal information to maximize bookings. This educational program involves counseling and coaching these MSMEs to improve their practices.
Pemberdayaan wanita melalui pemanfaatan tahu menjadi produk tahu walik di desa Alai, kecamatan Lembak, kabupaten Muara Enim Lestari, Kholila Salsabila; Fadhilsyah, Muhammad; Saputra, Dionisius Eka; Adinda, Aisyah Tri; Lestari, Amelia; Ratu, Mutiara Kemala; Mutaqin, Zenal
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26121

Abstract

AbstrakDi Desa Alai UMKM mengalami beberapa permasalahan yakni kurangnya modal usaha, keterampilan, dan pengetahuan ibu-ibu dalam mengelola bisnis dan pemasaran. Solusi yang ditawarkan adalah dengan dilaksanakannya program pelatihan dan pendampingan pengolahan tahu walik di Desa Alai, yang diadakan pada 18 Juli 2024 oleh Tim 12 KKN-T UIGM 2024, bertujuan untuk memberdayakan wanita guna mengatasi keterbatasan keterampilan dan pengetahuan ibu-ibu rumah tangga dalam mengolah produk makanan bernilai ekonomis. Program ini menggunakan metode persiapan, pelaksanaan, dan evaluasi karya untuk meningkatkan kualitas produk dan memperoleh umpan balik dari masyarakat. Hasil dari pelatihan ini menunjukkan partisipasi aktif dari 30 peserta yang sangat antusias, dengan materi pelatihan yang dianggap mudah dipahami dan diterapkan. Selain teknik pengolahan tahu walik, pelatihan juga mencakup aspek manajemen usaha dan pemasaran, yang sangat penting untuk keberlanjutan usaha kecil. Evaluasi menunjukkan bahwa peserta termotivasi dan mampu mengaplikasikan pengetahuan dan keterampilan yang diperoleh, baik untuk konsumsi pribadi maupun sebagai peluang usaha. Kata kunci: pemberdayaan wanita; pelatihan; tahu walik; UMKM; desa Alai AbstractIn Alai Village, MSMEs experience several problems, namely the lack of business capital, skills, and knowledge of mothers in managing business and marketing. The solution offered is the implementation of a training and mentoring program on walik tofu processing in Alai Village, which was held on July 18, 2024 by Team 12 KKN-T UIGM 2024, aiming to empower women to overcome the limited skills and knowledge of housewives in processing economically valuable food products. The program used methods of preparation, implementation, and evaluation of the work to improve the quality of the products and obtain feedback from the community. The results of this training showed active participation from 30 participants who were very enthusiastic, with training materials that were considered easy to understand and apply. In addition to walik tofu processing techniques, the training also covered aspects of business management and marketing, which are crucial for small business sustainability. Evaluation showed that participants were motivated and able to apply the knowledge and skills acquired, both for personal consumption and as a business opportunity. Keywords: women empowerment; training; walik tofu; MSMEs; Alai village