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All Journal Jurnal Manajemen dan Ekonomi Kreatif Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Joseph MJ Renwarin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Ayam Penyet Nasi Tutug Oncom Setu Melalui Aplikasi Gofood Robiatul Adawiyah; Joseph MJ Renwarin; Widi Winarso
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.405

Abstract

Tutug Oncom is a small restaurant that sells Tutug Oncom rice in the Bekasi area. This research aims to influence promotions and prices on purchasing decisions for Ayam Penyet Nasi Tutug Oncom via the Gofood application. Using the research method using the Partial Least Square (PLS) quantitative approach via SmartPLS 4.0, data from 100 respondents was analyzed to test the proposed hypothesis. The analysis results show that Gofood promotions, especially through advertising and price discounts, significantly influence purchasing decisions. This shows that effective promotional strategies can increase consumer interest in choosing Ayam Penyet Nasi Tutug Oncom via the Gofood platform. Furthermore, price factors also proved to be important, with price advantages and competitive pricing positively affecting purchase decisions. The managerial implications suggest that companies should consider relevant promotional strategies and competitive pricing to maximize product appeal in the online market. The study also reveals the dominant consumer profile, with the majority of respondents aged 21-25 years, mostly female, and predominantly students. These findings indicate that the younger generation, especially those actively using technology, are the primary target in digital marketing strategies employed by Gofood. This research not only provides insights into the factors influencing purchase decisions in the context of food delivery applications but also offers a foundation for further studies to explore other variables that may affect consumer preferences online.
How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends Silvia A Chairunnisah; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Annisa D Ambarwati; Husni F Ramadhan; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1006

Abstract

Gen Z values experiences over material possessions. They prefer spending on activities that offer memorable experiences, such as attending events, dining out, and travel. This preference for experiences also translates into their shopping behavior, where they seek immersive and engaging retail experiences. Explore the consumer behavior of Gen Z in Bekasi, specifically their hedonic tendencies, and to provide actionable insights for H&M's marketing strategy. By understanding the unique characteristics, preferences, and values of Gen Z in this region, H&M can tailor its offerings and marketing efforts to effectively engage this influential demographic. The method of quantitative approach with the survey results found is 149 respondents with the statistical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). Understanding the hedonistic influences driving impulsive buying among Gen Z in Bekasi allows H&M to craft targeted strategies that cater to this demographic's desires while promoting sustainability. By balancing trendiness with environmental responsibility, H&M can build lasting brand loyalty and contribute positively to the global fashion landscape. This paper provides a roadmap for H&M to navigate the complex interplay of hedonism and sustainability, ensuring relevance and growth in the competitive market. Strategi yang dapat di lakukan oleh perusahaan adalah mempertahankan sifat tiba-tiba activities dari konsumen gen z seperyi embience store penataan new collection seasoning untuk tetap mempertahankan ketertarikan terhadap koleksi brand H&M. Kemudian pada dimensi Leisure Activities indikator yang memberikan pengaruh paling rendah friends opinion, strategi yang dapat dilakukan oleh perusahaan adalah meng improve pola konsumtif individu menjadji group, denga melakukan penawaran, buy 2 get 1 free atau spend 400k get 50% off. This study significantly contributes to the analysis of the influence of hedonic variables on impulsive buying behavior concerning the H&M brand. By examining the psychological and social factors that drive Gen Z in Bekasi towards impulsive purchases, this research provides valuable insights and ongoing suggestions for H&M's managerial strategies. It emphasizes the importance of balancing the "Buy Now, Think Later" concept with sustainable practices to foster long-term brand loyalty and environmental responsibility.
How does the Cigarette Company Deal with the Rise of Illegal Cigarette Products Husni F Ramadhan; Joseph MJ Renwarin; M Richo Rianto; Djuni Thamrin; Matdio Siahaan; Dwi Entia; Silvia A Chairunnisah; Annisa D Ambarwati; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1009

Abstract

The phenomenon of the rise of illegal cigarette products in Bekasi poses a problem for cigarette companies. The reason is that these illegal cigarettes do not use excise tapes or use fake excise tapes that are detrimental to cigarette companies or the government. The trade in illegal cigarette products does not have a circulation permit among the community. This study aims to find the influence of price and product packaging suitability on consumer purchase decisions on illegal cigarette products in East Bekasi. The method used was a quantitative approach with pre-survey results of 20 respondents. With the final survey results, 100 respondents were collected through google form using a data collection technique, namely purposive sampling. The statistical data processing used is Structural Equation Modeling Partial Least Square (SmartPLS). In combating illegal cigarette products, continuous efforts are needed and finding the right innovations in order to break the circulation of illegal cigarettes in the community. Such as strengthening regulations in collaboration with the government and law enforcement agencies. Tightening supervision of cigarette products circulating in the community. Some implications for cigarette companies such as issuing new innovations for the community to increase competitiveness in the market. A marketing campaign that promotes the importance of legality that can affect a cigarette product. A significant contribution to the literature on cigarette companies in this study is to look at business strategies from the perspective of cigarette companies in terms of dealing with the rise of illegal cigarette products. This study provides a new insight into policies that can be used into effective plans to reduce the circulation of illegal cigarettes while maintaining business sustainability.
Co-Authors Annisa D Ambarwati Djuni Thamrin Dwi Entia Hendy Tannady Husni F Ramadhan M Richo Rianto Matdio Siahaan Robiatul Adawiyah Silvia A Chairunnisah Widi Winarso