Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Oikonomia: Jurnal Manajemen
Dewi, Ary Susana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Citra Merek, Kualitas Produk Dan Promosi terhadap Keputusan Pembelian Produk Proyektor Epson Di Jakarta Dewi, Ary Susana; Elwisam, Elwisam
Oikonomia: Jurnal Manajemen Vol. 17 No. 1 (2021): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v17i1.1241

Abstract

Purpose The purpose of this study was to analyze the effect of brand image, product quality and promotion on purchasing decisions of Epson projectors. Methodology The data analysis technique used is multiple linear regression analysis. The sampling technique in this research is non-probability purposive sampling. The sample used in this study was 100 respondents. Findings The results showed that the variable of brand image, product quality and the promotion of positive and significant influence on purchasing decisions. The variables that have a major contribution in purchasing decisions for Epson projector products are product quality, brand image, and promotion.. Suggestion Product quality needs to be continuously improved to improve purchasing decisions.
Co-Authors Elwisam, Elwisam