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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Oikonomia: Jurnal Manajemen
Yasmita, Hafsyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Perhiasan Imitasi Pada Toko Rara Aksesoris Yasmita, Hafsyah; Nasution, Juliana; Dharma, Budi
Oikonomia: Jurnal Manajemen Vol. 20 No. 1 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

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Abstract

The purpose of this study is to identify and evaluate how price and product quality influence customers' decision to buy costume jewelry from Rara Aksessories. Quantitative research methodology. A total of 100 Rara Aksessories customer respondents from the entire population who made more than 2 transactions online participated in this study using associative techniques.  Information was collected through a questionnaire given to respondents and analyzed using multiple linear regression analysis methods in the IBM SPSS Statistic 27 program. The research findings show that price and quality simultaneously have a positive influence on imitation jewelry purchasing decisions at Rara Accessories. Suggestions Future researchers are expected to add other variables and other research stores/locations.
Analisis Kebijakan Produk Dalam Perkembangan Pemasaran Global di Indonesia Suhairi, Suhairi; Hidayat, Alfy; Yasmita, Hafsyah; Surya Sirait, Mentari Kinanti; Reitandi, Reitandi
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3759

Abstract

Currently, the development of global markets and business has become a very rapid thing for humans to do. Business people certainly need to change their minds so they can follow the existing trends in order to be able to develop their business and corporate entities as a result of business developments in the current global era. If product policy issues are checked accurately and thoroughly, it will do well; otherwise, it would be a disaster. If a product can be produced and sold on a large scale, and accepted, then it is deemed technically feasible. So this research will focus on the study of product policy analysis in the development of global marketing in Indonesia.
Co-Authors Dharma, Budi Hidayat, Alfy Nasution, Juliana Reitandi, Reitandi Suhairi Suhairi Surya Sirait, Mentari Kinanti