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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

The Influence of Facilities, Service Quality and Price Perceptions on Trans Batam Bus Passenger Satisfaction Harlan, Fandy Bestario; Rahman, Fuad Arif; Gultom, Josua Partogi Tua Haholongan
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.6704

Abstract

Transportation is something that is very close and cannot be separated in today's life. Facilities are elements related to the level of satisfaction of service users. The availability of adequate facilities encourages passengers to feel satisfaction with the company's performance. The research uses quantitative analysis methods. The aim of this research is to determine the significant influence of facilities, service quality and price perceptions partially and simultaneously on Trans Batam user satisfaction. This research found that partially facilities (X1), service quality (X2) and price perception (X3) had a significant influence on passenger satisfaction (Y). From the test results, the calculated F value is 155,889 with the F table being 2.65 so that the calculated F value > F table or 155,889 > 2.65 and the significant level is 0.000 < 0.05, so H4 is accepted, it can be concluded that simultaneously the facility variables (X1), service quality (X2) and price perception (X3) simultaneously influence Trans Batam Bus passenger satisfaction.
Consumer Preferences on Halal Supply Chain Implementation in Food and Beverage Franchise Firms in Mataram City Yusuf, M Syahdi; Rahman, Fuad Arif
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.6778

Abstract

This study aims to determine consumer preferences for the implementation of halal supply chains in food and beverage franchise firms in Mataram City. Customer preference theory is measured using the hierarchy of effect model. The object of research is the society of Mataram City. The research method uses multiple linear regression analysis and partial test (t-test) to answer the research hypothesis. The sampling technique used was purposive sampling method with a total of 384 respondents determined based on the Krejcie and Morgan table. Research data management was carried out using IBM SPSS 25. Data collection was carried out using an online questionnaire. The results of this study reveal that the variables of customer awareness, customer liking, customer preference have a significant effect on the implementation of halal supply chains in food and beverage franchise companies. Meanwhile, customer purchase has an effect but not significant halal supply chain implementation in food and beverage franchise companies. Meanwhile, customer knowledge and customer conviction / intention to buy have no effect on the implementation of the HSCM in food and beverage franchise firms. The results of this study will be useful for food and beverage franchise companies, knowledge for readers and can be a source of information and reference for further research.