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All Journal Jurnal Kajian Pariwisata Jurnal Mata Pariwisata International Journal of Magistravitae Management
Fauzi, Dani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Physics Social Sciences

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Studi Komparatif: Strategi Pemasaran Pariwisata Thailand, Malaysia, dan Singapura Fauzi, Dani; Marwani, Iga Safa; Ifada, Zuriyat
Jurnal Kajian Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata: In Press
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i2.1856

Abstract

This research explores a comparative analysis of tourism marketing strategies used by Thailand, Malaysia and Singapore to improve their competitiveness in the international tourism market. The research aims to identify the key elements of successful marketing strategies and explore how these approaches can inform the improvement of Indonesia's tourism sector. Using the qualitative comparative analysis (QCA) method, data was collected from literature reviews, government reports, and international tourism statistics. The findings show that Thailand excels with its “Thainess” concept that emphasizes niche markets such as ecotourism and health tourism. Malaysia shifted from mass marketing to an emotional and personalized approach under the “Malaysia Truly Asia” brand, while Singapore rejuvenated its appeal through innovative campaigns such as SingapoReimagine and Muslim-friendly initiatives. The study concludes that adapting to global trends, leveraging digital technology, and using integrated communications are essential in improving tourism competitiveness. Future research should focus on data-driven marketing strategies and their impact on sustainable tourism policies, so as to provide insights for Indonesia to develop competitive and sustainable tourism marketing strategies.
ANALISIS POTENSI DAN TANTANGAN HUTAN MANGROVE DI DESA WISATA TUKAK SADAI, KABUPATEN BANGKA SELATAN Rina, Sinta Desta; Pusparinni, Marissa; Lestari, Zakia Ayu; Mawarni, Iga Safa; Fauzi, Dani
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

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Abstract

Mangrove forest tourism located in Tukak Village has great potential to be developed and positively impacts the socio-economy of the surrounding community. In addition, mangrove forest tourism also has challenges which, if not immediately overcome, can be an obstacle for this potential to be realized optimally. This research is about analyzing the potential and challenges that exist in mangrove forest tourism in Tukak Village, South Bangka Regency. This research uses descriptive qualitative methods, using primary data, and data collection techniques in the form of field observations, interviews with the South Bangka Tourism Office and Tukak Village Pokdarwis, and literature studies. The results showed that currently three potentials can be developed in mangrove forest tourism, including: water tourism, educational tourism, and conservation activities. Then, three challenges become obstacles and solutions provided, namely: lack of income, lack of awareness of human resources, and limited promotion. This research concludes that the development of mangrove forest tourism in Tukak Sadai Village requires an integrated approach involving increased investment, community empowerment, and improved promotional strategies
ANALISIS STRATEGI PROMOSI WISATA PULAU KELAPAN KABUPATEN BANGKA SELATAN Sulis; Fauzi, Dani; Lestari, Zakia Ayu; Pusparinni, Marissa; Marwani, Iga Safa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

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Abstract

This study examines the marine tourism potential of Kelapan Island, located in South Bangka Regency, and the promotional strategies needed to increase tourist arrivals. Based on data from Dinas Pariwisata, Kepemudaan, dan Olahraga, South Bangka (2019-2023), it can be seen that domestic tourist arrivals have continued to increase post-COVID-19 pandemic, while foreign tourist arrivals have dropped dramatically. The main obstacles faced are lack of promotion, limited infrastructure, and difficult accessibility. This research aims to formulate an effective promotional strategy to increase public awareness of Kelapan Island's tourism potential. The method used was descriptive qualitative, with data collection through observation and interviews with the Tourism Office, community leaders, and tourists. SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats in tourism development. The results showed that Kelapan Island has great tourism potential, especially in marine and culinary tourism. However, inadequate infrastructure and lack of promotion hinder tourism development. Promotion strategies through digital marketing, creative infrastructure development such as eco-glamping, and collaboration with travel agents are proposed as solutions. This study concludes that collaboration between the government, local communities and businesses is essential in the development of sustainable tourism on Kelapan Island. Future research can focus on the implementation of regenerative promotional strategies and their impact on increasing the number of visits, as well as the development of sustainable community-based ecotourism.
Evaluation of Indonesian Tourism Marketing towards Quality Tourism Fauzi, Dani; Sumirat, Panji Arief
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.22

Abstract

The Ministry of Tourism and Creative Economy of the Republic of Indonesia is dedicated to advancing high-quality and globally competitive tourism endeavors. Beyond mere visitor numbers, the ministry prioritizes quality tourism as its primary objective. This commitment necessitates an effective tourism marketing strategy to foster ideal quality tourism over the next five years (2025-2029). This research evaluates various aspects of tourism marketing strategies, including domestic, international, niche-market, marketing communication, and partnership strategies, aiming to enhance the quality of the tourism industry. Utilizing qualitative methods, specifically document analysis, this study critically examines and gathers evidence from literature, focusing on tourism marketing documents published by the Indonesian Ministry of Tourism and Creative Economy. Findings reveal positive initiatives in Indonesia’s tourism marketing strategy, spanning domestic and international realms, emphasizing niche markets, robust communication strategies, and partnership initiatives, all contributing to the goal of quality tourism. Continuous evaluation is crucial for assessing strategy effectiveness and adapting to evolving market dynamics. Success hinges on accurate planning, sustainable development practices, and vigilant monitoring, underlining the importance of adapting to changing consumer trends and environmental considerations during 2025-2029. Future research should incorporate primary data collection and comparative analyses to integrate sustainable practices for a comprehensive approach to quality tourism.
Co-Authors Ifada, Zuriyat Lestari, Zakia Ayu Marwani, Iga Safa Mawarni, Iga Safa Pusparinni, Marissa Rina, Sinta Desta Sulis Sumirat, Panji Arief