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All Journal Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Andini Permatasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Hak Merek Terhadap Strategi Pemasaran Dan Diferensiasi Produk Di Indonesia Andini Permatasari; Rizka Ari Agustin; Dimas Aditya
Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Vol. 2 No. 3 (2024): Juli : Jurnal Dunia Ilmu Hukum dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/doktrin.v2i3.3311

Abstract

In a business, there must be characteristics of each business actor so that legal protection can be given to the works they sell. Physically, the work or product must have a differentiator from the products of other business actors in order to avoid disputes. This literature article will examine the effect of trademark rights on marketing strategies and product differentiation in Indonesia. It will certainly provide results on the level of effectiveness of the marketing strategy by maximizing the concept of product differentiation. Therefore, of course it has factors that influence Trademark Rights on Marketing Strategy and Product Differentiation.
Membangun Jiwa Pebisnis Melalui Kreasi Rumah Honai Di Kalangan Remaja HBM Cellindion.F.S.Asmuruf; Andini Permatasari; Saoloan Siahaan; Firdosius Nickolaus Malagam; Susana Magdalena Welly Muskita
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Agustus : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.261

Abstract

This research discusses the importance of building an entrepreneurial spirit among teenagers, especially by utilizing Rumah Honai creations as an innovative means. Entrepreneurship is seen as a key skill for the younger generation in facing future challenges and contributing to economic growth. Asset-Based Community Development Method (ABCD) is used to identify and utilize community potential and assets in developing empowerment programs. The discussion focuses on two main aspects: building an entrepreneurial spirit and combining innovation, culture and entrepreneurship through Rumah Honai. The development of an entrepreneurial spirit is emphasized as a continuous process that requires commitment, continuous learning and the ability to adapt. The Honai House, as a symbol of Papuan cultural heritage, was introduced as a creative tool to instill entrepreneurial values ​​such as creativity, risk taking and problem solving. This research shows that involving teenagers in the creation of Honai Houses can develop practical business skills, increase cultural awareness, and promote social responsibility. This approach not only builds a strong entrepreneurial foundation but also promotes cultural heritage preservation and sustainable social development. In conclusion, the integration of entrepreneurship with cultural elements such as Rumah Honai offers a holistic approach in preparing the younger generation to face future challenges, while maintaining their cultural identity.
Co-Authors Cellindion.F.S.Asmuruf Dimas Aditya Firdosius Nickolaus Malagam Rizka Ari Agustin Saoloan Siahaan Susana Magdalena Welly Muskita