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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rohmah, Ainun Ni'Matu
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings Firnanda, Febri; Boer, Kheyene Molekandella; Rohmah, Ainun Ni'Matu; Purwanti, Silviana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2467

Abstract

The purpose of this study was to analyze the effect of @Makanansmr Instagram content on increasing Hidden Wings brand awareness. This type of research is quantitative. The data collection techniques used in this research are library research and questionnaires. The population of this study are @makanansmr followers who watch hidden wings review content impressions. Determination of the sample in this study using the Lemeshow formula. The number of samples in this study were 100 respondents. The data analysis technique used is quantitative with the help of SPSS 24 software. The result of this study is that there is a significant relationship between the content posted on the @makanansmr Instagram account and Brand Awareness for the "hidden wings" brand. The research has carefully tested the validity and reliability of the measurement instruments, the results of which show that the instruments are reliable for measuring the variables under study.
Komunikasi Interpersonal Customer Service Lotte Grosir dalam Melayani Pelanggan di Kota Samarinda Sari, Pradela Salsabila; Rohmah, Ainun Ni'Matu
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.434

Abstract

Interpersonal communication plays an important role in a company, one of which is retail, the quality of good interpersonal communication needs to be mastered by customer service because it deals directly with customers, the quality of interpersonal communication is needed to create good service for customers. The purpose of this study was to determine the interpersonal communication process of Lotte Grosir's customer service in serving customers in Samarinda City. The research method used is a qualitative method. Data collection techniques include interviews, observation and documentation. The informants in this study consisted of 3 customer service people, 1 guard manager and 2 customers. The results of this study indicate that there are 6 elements found in the field, namely self-introduction and other individuals from customer service openness to customers and customer service digging into customer backgrounds to reduce uncertainty to customers. Knowing the situation can be seen from the way customer service listens to complaints experienced by customers before providing solutions. Creating and maintaining meaningful relationships is evident in customer service. Providing service to customers in a friendly and courteous manner, not hurting customer feelings, giving trust to customers. Persuasion is seen when customer service provides options for exchanging goods before a refund is made if there is a discrepancy with the customer. Relaxed interactions can be seen from the way customer service makes jokes to customers, but one customer service that lacks initiative tends to wait for customers who ask questions. Helping seen from customer service helps reduce cognitive and behavioral uncertainty in customers in making decisions if customers feel unsure about their choices.
STRATEGI KOMUNIKASI DINO RADIO 90.9 FM SAMARINDA DALAM MEMPERTAHANKAN MINAT PENDENGAR , Michael, Kwan; Rohmah, Ainun Ni'matu; Nurliah, Nurliah; Sucipta, Wikandana
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.30099

Abstract

Penelitian ini menginvestigasi strategi komunikasi Dino Radio 90.9 FM Samarinda dalam mempertahankan minat pendengar. Dilatarbelakangi oleh persaingan ketat di industri radio dan perubahan tren konsumen, penelitian ini bertujuan untuk memahami bagaimana stasiun radio mempertahankan relevansinya di tengah perubahan dinamis dalam preferensi pendengar. Metode penelitian kualitatif digunakan, melibatkan wawancara dengan manajer operasional dan kepala studio serta analisis dokumen internal. Hasil penelitian menunjukkan bahwa stasiun menggunakan survei tahunan dan interaksi media sosial untuk memahami preferensi pendengar. Tahap perencanaan melibatkan penetapan tujuan yang jelas, analisis persaingan, dan penyesuaian konten program. Dalam pelaksanaan program, stasiun menampilkan kreativitas melalui program spesial dan interaktif, sementara evaluasi rutin dilakukan untuk memantau efektivitas strategi. Laporan tertulis dibuat secara rutin dan digunakan sebagai dasar untuk pengambilan keputusan. Kesimpulan menegaskan komitmen stasiun untuk mempertahankan relevansinya melalui pendekatan yang inovatif, adaptif, dan berbasis pada pemahaman mendalam tentang pendengar. Saran termasuk meningkatkan interaksi dengan pendengar, mendiversifikasi konten, dan memperkuat analisis data.
Co-Authors , Michael, Kwan Firnanda, Febri Kheyene Molekandella Boer nurliah, nurliah Purwanti, Silviana Sari, Pradela Salsabila Sucipta, Wikandana