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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) ARRUS Journal of Social Sciences and Humanities
Alfando WS, Johantan
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Konsep Body Positivity Melaui Resepsi Audiens Dalam Kampanye #Respectmybody Pada Instagram (Studi Kasus Kampanye Brand Somethinc) Magafira, Nurul Istian; Purwanti, Silviana; Rohma, Ainun Ni’ Matu; Alfando WS, Johantan
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2998

Abstract

This research uses a qualitative approach with Stuart Hall's reception analysis method. Where in the method divides the audience into 3 categories , namely Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. The data analysis technique used in this research is the Miles and Huberman interactive model data analysis. The results of this study show that audiences have the ability to digest and convert media messages into definitions of life choices and self-identity. Audiences are given the option to choose which media to consume according to their preferences. The informants were found to be divided into three positions where two informants were in the Dominant Hegemonic Position, which means that they agree with the #Respectmybody campaign that the message and the initial objectives of Brand Somethinc are well conveyed to the informants. The other two are in the negotiation position where the audience generally accepts the dominant ideology but they will make some exceptions in its application according to cultural rules to their own thoughts. And one is in the opposition position where the audience rejects the intended message of the media and replaces it with their own way of thinking about the topic conveyed by the media.
The Influence of #Benarberbahasa Hashtag on Instagram on the Use of Good and Correct Language among Zillenials Wesa Nurrahim, Irsalinda; Nurliah, Nurliah; Juwita, Rina; Alfando WS, Johantan
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2762

Abstract

The aim of this research is to examine the influence of the #correctlanguage hashtag on Instagram related to the good and correct language use among zillenials in the city of Samarinda. This type of research utilized quantitative methods. The data collection technique used a questionnaire, a sample was collected of 100 respondents consisting of the millennial generation (aged 15 - 30 years) in the city of Samarinda. The research results reveal that the #Benarberbahasa hashtag has a significant positive influence on the good and correct use of Indonesian. In addition, it is found that media content and frequency of media use and media consumption also contributed to strengthening the impact of this hashtag. This study concludes that #Benarberbahasa hashtag is an effective digital campaign in influencing the use of good and correct Indonesian, as well as recommending similar strategies to be implemented by content creators or other linguistic activists in order to maintain the existence of Good and Correct Use of Indonesian
Co-Authors Magafira, Nurul Istian nurliah, nurliah Purwanti, Silviana Rina Juwita Rohma, Ainun Ni’ Matu Wesa Nurrahim, Irsalinda