Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal ESENSI: Jurnal Manajemen Bisnis
Caterine, Caterine
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ESENSI: Jurnal Manajemen Bisnis

 1 
PENGARUH IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN VITACIMIN MELALUI BRAND TRUST Caterine, Caterine; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol 26 No 2 (2023): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi jmb.v26i2.700

Abstract

The goal of this study was to ascertain how advertising and price perceptions affected consumers' decisions to buy Vitacimin. Statistically descriptive methods are used in the investigation. Using a purposive selection technique, 150 Vitacimin consumers were selected as the study's population. The SmartPLS 3 application was used to do data analysis using SEM. According to the study's findings, advertising and perceived price have a favorable and significant impact on consumer brand trust and purchasing behavior. Buying decisions are directly influenced by brand trust.
Co-Authors Tuti, Meylani