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All Journal Rayah Al Islam : Jurnal Ilmu Islam Andragogi : Jurnal Ilmiah Pendidikan Agama Islam Raudhah Proud To Be Professionals : Jurnal Tarbiyah Islamiyah AL HUKMU: Journal of Islamic Law and Economics AL HAZIQ: Journal of Community Service Pawarta: Journal of Communication and Da'wah
Sarjono, Joko
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Pawarta: Journal of Communication and Da'wah

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Komodifikasi Agama Dalam Iklan Bebas Gerah Dengan Vaseline Hijab Bright Nursanto, Fajar; Sarjono, Joko; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.404

Abstract

The commercialization of religious values in advertising reflects the transformation of spiritual values into trading objects. To attract consumers, companies often use religious symbols to increase the appeal of their products. However, this raises controversy about the exploitation of religious values. This phenomenon creates tension between commercial purposes and the integrity of religious values. Research on the commodification of religious values in advertising is essential to understand market dynamics as well as the impact on the public's view of the religious value used for advertising. This research uses critical content analysis methods with observation collection and documentation techniques. To facilitate the research, the researchers also used the data analysis done with the semiotic analysis model of Charles Sanders Pierce. This method was chosen because it could help researchers to explore the meaning contained in the visual and symbolic elements of advertising, enriching an understanding of how messages are delivered and received by the audience. Analysis of Vaseline Hijab Bright's advertising revealed signs of practical commodification of religious values. There seems to be a transformation of the meaning of religious values into commercial exchange values, in which the concept of body serum that is considered safe from a religious point of view is combined with convenience from a commercial perspective. This process is reflected in advertising, where Vaseline modifies all Islamic values and shifts from functional values to exchange values in the context of its product.
Strategi Dakwah Bil-Lisan bagi Masyarakat Pedesaan: Studi pada Pengajian Rutin Mushola An-Nur Bakalan Karangpandan Widiyanto, Vian; Sarjono, Joko; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 2 (2024): August
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.574

Abstract

To achieve happiness in this world and the hereafter, da'wah is an obligation for every Muslim. Islam provides da'wah activists with various methods that they can use according to the circumstances they face during da'wah to realize da'wah work. Da'wah bi al-bahasa is the most important and most effective da'wah method. effective. Descriptive qualitative methods and phenomenological-naturalistic approaches were used in this study. Data collection was done through interviews, observations, and documentation. Data analysis used data preparation, verification, and reduction. The results of the study explain that the An-Nur Mosque in Bakalan Hamlet, Harjosari Village, holds Dakwah Bil Lisan activities led by a Ustad every Friday night after the Maghrib prayer , starting with the reading of the Yasin Letter of the Qur'an, then continuing with the reading of Tahlil, namely the reading of Tasbih, Tahmid, Takbir, Istighfar, and finally prayer. Continued until Isha time filled with lectures with religious strengthening material, the Taklimul Muta'alim Book and also the Aqidatul awam book. Second , this activity is carried out using the Mauidzah Khasanah Method with the help of Qaulan Ma'rufa (kind words), Qaulan Layyina (gentle words), and Qaulan Baligha (words that leave an impression on the heart or soul).
Co-Authors Abdullah, Muin Baehaqi, B Cahyaningrum, rahmawati Imam Suhadi, Imam Kumala, Laila Arofah Nur Idha Manasikana, Trisakti Arina Meti Fatimah Mukhlisah, Iffah Nurjianti, N Nursanto, Fajar Praptiningsih Sukmawati, Shafiyyana Arub Syafadilla, Fahra Rifky Umar Abdul Aziz Widiyanto, Vian Widoyo, Agus Fatuh