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All Journal Tadrib: Jurnal Pendidikan Agama Islam MODELING: Jurnal Program Studi PGMI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL E-JRM
Maulidya, Anisa
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Religion Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Tadrib: Jurnal Pendidikan Agama Islam

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Graduate Marketing Strategy at As-Sunnah Islamic College in Deli Serdang Maulidya, Anisa; Rafida, Tien; Fadhli, Muhammad
Tadrib: Jurnal Pendidikan Agama Islam Vol 10 No 1 (2024): Tadrib: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah Dan Keguruan UIN Raden Fatah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/y56hdb66

Abstract

This study aims to analyse the implementation of graduate marketing strategies at the As-Sunnah Islamic Religious College (STAI) Deli Serdang, using descriptive qualitative methods with data collection techniques through interviews, observations, and documentation studies. The results showed that STAI As-Sunnah implemented an inclusive marketing strategy with a direct approach through social media and digital platforms, as well as an indirect approach through alumni networks, service programmes, and social programmes. STAI As-Sunnah graduates have high competitiveness, especially in syar'i science, Arabic language, and memorisation of the Koran, and are supported by strong Islamic values. STAI As-Sunnah's graduate marketing strategy includes recruitment and job placement, adjustments to the college curriculum, partnerships with related institutions, promotion through social media, and support from alumni and universities.
Co-Authors Azizi, Ridho Khairul Fachruddin Azmi, Fachruddin Kesuma Ningsih, Euis Indah Mesiono, Mesiono Muhammad Fadhli Nur Azizah Ronny Malavia Mardani Royyani, Miftah rubino, rubino Sulasmi Sulasmi Sulton Sholehuddin, Sulton Tambak, Sonia Purba Tien Rafida, Tien