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Winda Sri Astuti Doloksaribu
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Economics, Econometrics & Finance

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ANALYSIS OF THE IMPACT OF REVIEWS, RATINGS AND FREE SHIPPING PROMOTIONS ON CONSUMER SATISFACTION OF THE TIKTOK SHOP APPLICATION ON PT. BPR PRIMA MADANI MEDAN Suci Sundari Piliang; Winda Sri Astuti Doloksaribu; Vincent Jonery Ng; Jansen Salim; Acai Sudirman
Mount Hope Economic Global Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i2.372

Abstract

This study was conducted to examine the influence of reviews, ratings, and free shipping promotions on consumer satisfaction in the TikTok Shop application. The respondents in this study were 38 employees of PT. BPR PRIMA MADANI. This study used SMART PLS data processing to determine whether the variables were valid and reliable, and whether each independent variable positively affected the dependent variable or not. The results of this study indicate that the review variable has a partial effect on the consumer satisfaction variable, with a T-statistic value of 2.269 > 1.96 and a P-value of 0.024 < 0.05. The rating variable does not have a partial effect on the consumer satisfaction variable, as the test results for the rating variable show a T-statistic value of 1.112 < 1.96 and a P-value of 0.267 > 0.05. The free shipping variable has a partial effect on the consumer satisfaction variable, with test results showing a T-statistic value of 2.905 > 1.96 and a P-value of 0.004 < 0.05. However, the results of the F-test with an NFI value of 0.716 > 0.062 indicate that the variables of review, rating, and free shipping promotions simultaneously influence the consumer satisfaction variable in the TikTok Shop application among the employees of PT. BPR PRIMA MADANI Medan.
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (STUDI KASUS CV.DELTA GLASS JL. S. PARMAN NO.15,MEDAN) Ferdy Aresta; Winda Sri Astuti Doloksaribu; Fernando Fedrian; Christian Wijaya; Erwina
Journal Accounting International Mount Hope Vol. 2 No. 3 (2024)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v2i3.474

Abstract

This study was conducted to analyze the factors influencing purchasing decisions (case study of CV. Delta Glass, S. Parman Street No. 15, Medan). The respondents in this study were 30 employees of CV. Delta Glass. The research utilized SMART PLS data processing to determine the validity and reliability of variables and to examine whether each independent variable positively or negatively affects the dependent variable. The results of this study show that the endorsement variable does not partially influence purchasing decisions, with a T-statistic value (1.193) less than 1.96, and a P-value (0.234) greater than 0.05. The price variable partially influences purchasing decisions, with a T-statistic value (2.797) exceeding 1.96, and a P-value (0.014) less than 0.05. Therefore, hypothesis H2 can be accepted. The service quality variable partially influences purchasing decisions, with a T-statistic value (2.461) exceeding 1.96, and a P-value (0.005) less than 0.05. Thus, it can be concluded that H3 can be accepted. However, in the F-test, it was found that the endorsement, price, and service quality variables simultaneously positively influence purchasing decisions, with an F-test value (0.471) exceeding 0.062.
Co-Authors Acai Sudirman Christian Wijaya Erwina Ferdy Aresta Fernando Fedrian Jansen Salim Suci Sundari Piliang Vincent Jonery Ng