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PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN DI KZ ALLSHOP BENGKULU Cahyono, Wahyu; Bustami, Taufik
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 2 (2023): Desember 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i2.178

Abstract

This study aims to determine the effect of Core Service Quality, Peripheral Service Quality on KZ Allshop Bengkulu Customer Satisfaction. There are several factors that will be discussed in this study including, Core Service Quality, Peripheral Service Quality and Customer Satisfaction. This research uses quantitative research methods. The population in this study is all KZ Allshop Bengkulu customers. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using instrument tests, Respondent Response Analysis, Classical Assumptions Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Hypothesis Testing. From the results of data management, it can be concluded that all independent variables, namely Core Service Quality and Pherieal Service Quality, partially or simultaneously have a significant effect on the dependent variable namely Customer Satisfaction.Keywords: Quality, Core Service, Peripheral Service, Customer Satisfaction. Keywords: Quality, Core Services, Peripheral Services, Customer Satisfaction
PENGARUH STORE ATMOSPHERE DAN PRICE FAIRNESS TERHADAP KEPUASAN PELANGGAN DI TOKO NYONYA FASHION KOTA MANNA KABUPATEN BENGKULU SELATAN Intansari, Hutila; Bustami, Taufik
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.185

Abstract

This research aims to determine "The influence of store atmosphere and price fairness on customer satisfaction at the Nyonya Fashion store, Manna City, South Bengkulu Regency". Both partially and simultaneously. The type of research used is quantitative research. The population of this study was 130 people who had shopped at least twice at the Nyonya Fashion store, Manna City, South Bengkulu Regency, using the Incidental Sampling technique.       The collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) the research results show a positive influence of the Store Atmosphere variable on Customer Satisfaction. Based on the results of the partial test, the t count was 2.454 and the regression coefficient was 0.307 with a significance of 0.015. (2) research results: There is a positive influence of the Price Fairness variable on Customer Satisfaction. Based on the results of the partial test, the t count was 8.479 and the regression coefficient was 1.357 with a significance of 0.000. (3) Simultaneous or joint test results obtained by Store Atmosphere and Price Fairness have a positive effect on Customer Satisfaction. This is proven by the test results obtained by the calculated f value of 140.309, with significance (0.000<0.050). Keywords : Store Atmosphere, Price Fairness, Customer Satisfaction.
DAMPAK FINANCIAL TECHNOLOGY DAN STRATEGI MANAJEMEN OPERASI PADA CV SINAR SETUJU KOTA PALOPO Bustami, Taufik; Budiandriani, Budiandriani; Suriyanti, Suriyanti
Balance Vocation Accounting Journal Vol 8, No 1 (2024): June
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/bvaj.v8i1.11736

Abstract

Operations management is a series of activities that convert input into output, both goods and services, through a process of planning, organizing, directing and supervising activities. Operations managers are responsible for managing the parts of a business or organization that produce goods or services. The research results showed that the impact of financial technology and CV Sinar Sejuju's operational management strategy is to maintain the quality of goods and provide the best service for consumers as well as providing digital payments or Qris or similar. The design of the product to be produced is seen from its ease of management and ability to attract consumers and must be in accordance with the owner's decision. Strategic location. Layout that can make work easier. Human resources who have qualified skills. Carrying out promotional activities to be known by many groups. Implementation of liquidity management to avoid shortages of goods. The maintenance carried out has been carried out optimally starting from the warehouse, production equipment and raw materials.
PENGARUH HARGA DAN PROMO GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE Saputra, Bayu Yohan; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5955

Abstract

This study aims to determine the effect of Free Shipping Prices and Promos on Online Purchasing Decisions on the Shopee Application (Study on Management Students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu). This research is a quantitative study with a sample of 110 respondents, using accidental sampling technique. Data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. Price X_1 and Free Shipping Promo X_2 have an influence on Purchase Decision (Y), this can be seen in the F test which states the value of F_count>F_table, namely (248,282 > 3.930) and (sig α = 0.000 <0.000), so you can it can be concluded that H_3 is accepted, meaning that simultaneously the Price variable (X_1) and Free Shipping Promo (X_2) have a significant influence on online purchasing decisions (Y). From the results of the research conducted, the research conducted in this study showed that the X_1 price and the X_2 free shipping promo had an effect on online purchasing decisions (Y) for Management Students at the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, users of the Shopee application. It is intended from the Correlation Coefficient and Determination that this study has an influence value of R = 0.526 and a determination of R2 = 0.277 where in this research there is a variable that is not examined at 0.277 or 27.7%. keywords: Price, Free Shipping Promo and Purchase Decision
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN IMPOR PADA TOKO NAYLA BUAH BENGKULU Eriza, Nada; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6406

Abstract

The aim of the research is to determine the effect of discounts and product quality on purchasing decisions for imported fruit at the Nayla Buah Bengkulu shop. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Bengkulu Nayla Fruit Shop and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 9.496 + 0.466 (X1) + 0.414 (X2) is obtained. The research results and hypothesis show that discounts and product quality have a partial or simultaneous positive effect on purchasing decisions. Keywords: Discounts, Product Quality and Purchasing Decisions.
PENGARUH DAYA TARIK WISATA, FASILITAS WISATA, DAN KEAMANAN TERHADAP LOYALITAS WISATAWAN PADA WISATA SUNGAI TROKON CURUP KABUPATEN REJANG LEBONG Aldino, Fikal Rahmad; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6440

Abstract

The objectives of this study are (1) to find out the influence of tourist attractions on tourist loyalty, (2) to find out the influence of tourist facilities on tourist loyalty, (3) to find out the influence of tourist security on tourist loyalty, and (4) to find out the influence of tourist attractions, tourist facilities, and security on tourist loyalty on tourism in the Trokon Curup River, Rejang Lebong Regency. This type of research is a quantitative research, conducted from November 2023 to January 2024. The population is all visitors to the Trokon Curup River, Rejang Lebong Regency. The sample in this study is tourists who have visited the tour at least 2 times. The respondents in this study amounted to 132 respondents. Data collection using questionnaires and data analysis using a multiple linear regression model and processed using SPSS version 25 software. The results of the study show that tourist attraction has a positive effect on tourist loyalty. Tourist facilities have a positive effect on tourist loyalty. Tourism security has a positive effect on tourist loyalty. Tourist attractions, tourist facilities and tourism safety together affect tourist loyalty, which contributes 61.8% in influencing tourist loyalty in the Trokon Curup River tourism in Rejang Lebong Regency, while the remaining 38.2% is influenced by other variables that are not included in this research model. Keywords: Attractions, Facilities, Security, Tourist Loyalty.
Pengaruh Lingkungan Kerja Dan Work Stress Terhadap Kinerja Karyawan Pada PT. Gading Peruna Citra Enineering Kota Bengkulu Gunawan, Bobi Candra; Bustami, Taufik
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5795

Abstract

This research aims to examine the influence of the work environment and work stress on employee performance at PT Gading Peruna Citra Engineering, Bengkulu City. The research sample is employees of PT. Gading Citra Engineering Bengkulu City. This research uses quantitative methods. The data collection technique in this research uses a questionnaire, which is a data collection technique carried out by giving questions and written statements to respondents to answer. The data analysis techniques used in this research are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, t Test, f Test, Multiple Linear Regression, Determination Coefficient Test using SPSS.Multiple linear regression analysis with hypothesis testing, with the research results it can be concluded that all independent variables, namely variables (Work Environment and Work Stress) simultaneously or together have a significant effect on the dependent variable, namely Employee Performance (Y). This means Ho is rejected and Ha is accepted. It can be concluded that the work environment and work stress together have a significant effect on employee performance at PT. Gading Peruna Citra Engineering Bengkulu City.The conclusion of this research shows that there are two variables that have a significant influence, namely the work environment on employee performance and work stress on employee performance.