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All Journal Balance Vocation Accounting Journal Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Entrepreneur dan Manajemen Sains
Bustami, Taufik
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Entrepreneur dan Manajemen Sains

 1 
PENGARUH HARGA DAN PROMO GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE Saputra, Bayu Yohan; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5955

Abstract

This study aims to determine the effect of Free Shipping Prices and Promos on Online Purchasing Decisions on the Shopee Application (Study on Management Students of the Faculty of Economics and Business, University of Muhammadiyah Bengkulu). This research is a quantitative study with a sample of 110 respondents, using accidental sampling technique. Data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. Price X_1 and Free Shipping Promo X_2 have an influence on Purchase Decision (Y), this can be seen in the F test which states the value of F_count>F_table, namely (248,282 > 3.930) and (sig α = 0.000 <0.000), so you can it can be concluded that H_3 is accepted, meaning that simultaneously the Price variable (X_1) and Free Shipping Promo (X_2) have a significant influence on online purchasing decisions (Y). From the results of the research conducted, the research conducted in this study showed that the X_1 price and the X_2 free shipping promo had an effect on online purchasing decisions (Y) for Management Students at the Faculty of Economics and Business, University of Muhammadiyah Bengkulu, users of the Shopee application. It is intended from the Correlation Coefficient and Determination that this study has an influence value of R = 0.526 and a determination of R2 = 0.277 where in this research there is a variable that is not examined at 0.277 or 27.7%. keywords: Price, Free Shipping Promo and Purchase Decision
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN IMPOR PADA TOKO NAYLA BUAH BENGKULU Eriza, Nada; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6406

Abstract

The aim of the research is to determine the effect of discounts and product quality on purchasing decisions for imported fruit at the Nayla Buah Bengkulu shop. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Bengkulu Nayla Fruit Shop and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 9.496 + 0.466 (X1) + 0.414 (X2) is obtained. The research results and hypothesis show that discounts and product quality have a partial or simultaneous positive effect on purchasing decisions. Keywords: Discounts, Product Quality and Purchasing Decisions.
PENGARUH DAYA TARIK WISATA, FASILITAS WISATA, DAN KEAMANAN TERHADAP LOYALITAS WISATAWAN PADA WISATA SUNGAI TROKON CURUP KABUPATEN REJANG LEBONG Aldino, Fikal Rahmad; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6440

Abstract

The objectives of this study are (1) to find out the influence of tourist attractions on tourist loyalty, (2) to find out the influence of tourist facilities on tourist loyalty, (3) to find out the influence of tourist security on tourist loyalty, and (4) to find out the influence of tourist attractions, tourist facilities, and security on tourist loyalty on tourism in the Trokon Curup River, Rejang Lebong Regency. This type of research is a quantitative research, conducted from November 2023 to January 2024. The population is all visitors to the Trokon Curup River, Rejang Lebong Regency. The sample in this study is tourists who have visited the tour at least 2 times. The respondents in this study amounted to 132 respondents. Data collection using questionnaires and data analysis using a multiple linear regression model and processed using SPSS version 25 software. The results of the study show that tourist attraction has a positive effect on tourist loyalty. Tourist facilities have a positive effect on tourist loyalty. Tourism security has a positive effect on tourist loyalty. Tourist attractions, tourist facilities and tourism safety together affect tourist loyalty, which contributes 61.8% in influencing tourist loyalty in the Trokon Curup River tourism in Rejang Lebong Regency, while the remaining 38.2% is influenced by other variables that are not included in this research model. Keywords: Attractions, Facilities, Security, Tourist Loyalty.
Co-Authors Aldino, Fikal Rahmad Budiandriani, Budiandriani Cahyono, Wahyu Eriza, Nada Gunawan, Bobi Candra Intansari, Hutila Saputra, Bayu Yohan Suriyanti, Suriyanti