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Pentahelix Collaboration in Implementing the Digital Village Program in the Era of Ridwan Kamil's Leadership, Governor of West Java Province Ranti Febrianti; Gita Mawarni; Rasya Firrizqy; Farhan Herlambang
Social Impact Journal Vol. 2 No. 1 (2023): Social Impact Journal
Publisher : GoResearch - Research & Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61391/sij.v2i1.26

Abstract

This paper aims to analyze the leadership role of Governor Ridwan Kamil in the West Java Government Era in implementing the Digital Village Program. The analysis tool used is using a modelpentahelix which consists of five elements, namely the Government (government), Public (society), Academy (academician), Businessmen (businessmen), and Media (media). The discussion is carried out by analyzing the descriptions of the five roles in the Penta helix model. The method used in this study uses the literature study method by utilizing secondary data in the form of news archives and the results of previous research in the form of journal articles. The goal to be achieved is to describe Ridwan Kamil's leadership role in the digital village program for the West Java Government so that it can build a digital-based village from various aspects. The findings in this study are that Ridwan Kamil's leadership role for West Java Government in implementing the digital village program is optimal by involving related roles such as government, community, academics, business actors, and media for village change in West Java. However, there are still obstacles to implementing the digital village program in related villages.
Pengaruh Brand Image terhadap Keputusan Pembelian Produk Mie Gacoan pada Kalangan Mahasiswa Kota Bandung Ranti Febrianti; Ramadhika, Alda
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.39108

Abstract

This research aims to find out how much influence Brand Image has on the Purchase Decision of Gacoan Noodles among Bandung City Students. To collect data for this research, a questionnaire instrument was used along with quantitative methodology. In this research, 100 respondents were selected randomly using Random Sampling Technique. T test, coefficient of determination (R2), and simple linear regression test were used in this research. Research findings show that brand image has an influence. This influence is shown by the regression equation Y= 18.663 + 0.409 X and a coefficient of determination test of 0.357. This means that brand image (X) and purchasing decisions (Y) are 35.7% with the remaining 64.3% caused by other factors. So based on the existing results, it is said that brand image influences purchasing decisions.