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Journal : International Journal of Economics, Management, Business, and Social Science

The Influence Of Menu Variations, Prices And Atmosphere Of The Place On Consumer Satisfaction At Commonroom Coffee Cilandak Kusumaningrum, Anisa Putri; Pradini, Gagih; Eranti, Ardissa Dwi; Supriyadi, Edouard Aryadi; Wicaksono, Ajie
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.204

Abstract

This study aims to (a) determine the variety of menus, prices and atmosphere of the place affect consumer satisfaction at the Commonroom Coffee Cilandak café (b) to determine the variance of menu, price and atmosphere of the place simultaneously on consumer satisfaction at the Commonroom Coffee Cilandak café (c) to find out which variables affect consumer satisfaction at the Commonroom Coffee Cilandak café. The research sample was 138 respondents who were buyers at Commonroom Cofee Cilandak, the study used quantitative analysis methods of data collection using questionnaires. The results of the study are menu variations, prices and atmosphere of the place produce data that have a positive effect together and significantly on consumer satisfaction at Commonroom Coffee Cilandak
Exploring Tourism Business Potential: The Role of Gastronomy in Destination Attraction Supriyadi, Edouard Aryadi; Azhari, Azril; Widianto, Nur
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.262

Abstract

The tourism business not only provides goods and services to meet the needs of tourists, but also plays an important role in the overall implementation of the tourism sector. As a comprehensive sector, tourism promises to increase income and foreign exchange pragmatically, while contributing significantly to people's welfare. The main objective is to understand the role of gastronomy in the decision-making of tourists and analyze its impact on local economic growth. With the growing trend of "culinary tourism," this research will provide insight into how tourism destinations can develop business strategies that focus on culinary experiences to increase tourist visits. The results of the study obtained 5 marketing mixes that can become gastronomic tourism attractions.