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The Influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapade's Coffee Kemanggisan West Jakarta Pratama, Andhika Yoga; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.311

Abstract

This study aims to determine the influence between Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan West Jakarta. The sample studied in this study amounted to 121 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using the SPSS program version 23. The results of the study have a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test shows an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and sig value 0.000 < 0.50. For the variable Product Variation (X2) does not have a significant effect on Customer Satisfaction (Y) based on T, calculate 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3) shows an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this study have concluded that the variables of Service Quality and Location have a significant effect on Customer Satisfaction. Another conclusion from this study is that Product Variation does not have a significant effect on Customer Satisfaction.
Strategi Badan Pendapatan Pengelolaan Keuangan dan Aset Daerah dalam Pengelolaan Pajak Reklame Tehadap Pendapatan Pendapatan Asli Daerah di Kota Surakarta Jawa Tengah Sururama, Rahmawati; Johannes, Ayu Widowati; Pratama, Andhika Yoga
JEKP (Jurnal Ekonomi dan Keuangan Publik) Vol 10 No 2 (2023): JEKP (Jurnal Ekonomi dan Keuangan Publik)
Publisher : Fakultas Manajemen Pemerintahan, Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jekp.v10i2.3858

Abstract

Abstract Regional taxes are one source of Regional Original Income (PAD), one of which is Advertisement Tax which is collected by the district/city level government. The city of Surakarta is an autonomous region with city status under Central Java Province which regulates its own regional income. However, the realization of existing advertisement tax revenues is fluctuating if we look at 2016-2019, the realization of advertisement taxes always fluctuates and even in 2017, the realization of advertisement tax revenues was below the previously planned budget with a difference of 1,065,738,850.00 and only in 2018 -2019 experienced an increase from the target that had been set. Based on the problem description above, the aim of this research is to find out the strategy of the Revenue Agency for Regional Financial and Asset Management in Managing Advertisement Taxes on Original Regional Income in the City of Surakarta, Central Java Province. This research will use a qualitative descriptive method with an inductive approach. Data collection techniques using observation, documentation, interviews (Creswell, 2014).. Data analysis techniques using data reduction, data display/data presentation, drawing conclusions/verification.. From the analysis of research results it is known that from the Internal Environmental Analysis Aspect, especially from Human Resources indicators are still lacking in terms of quantity but in terms of quality they are adequate, from the Fund Sources aspect it is still inadequate in terms of equipment maintenance costs, from the Social Aspect it is found that there is still a lack of public awareness as taxpayers to pay taxes on time and also report the active status of the advertisement and there are still individuals who place advertisements illegally and do not comply with applicable regulations. Keywords: Management, Tax,