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Pendampingan Identifikasi Potensi Untuk Membentuk Usaha Wisata Adventuring di Gunung Puntang Berdasarkan Community Base Hutahaean, Erik Saut H; Khasanah, Fata Nidaul; Untari, Dhian Tyas; Hidarsah, Ida; Fahrudin, Adi; Perdini, Tiara Anggita; Mulyanto, Erwan; Saputra, Farhan
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 3 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.802 KB) | DOI: 10.31599/qqk3n577

Abstract

Mount Puntang has a lot of potential to be used as a place for development and improvement of the quality of life of the people living around it. One of them is tourism potential. However, the situation on the ground raises several obstacles experienced by the community to develop tourism businesses. To be able to identify the need to overcome obstacles, three activities were designed in this activity. The activities carried out are knowledge transfer, focus group discussion, and field search. This activity involves the community who are activists in the maintenance and development of the potential of Mount Puntang from Cempaka Mulya village, Bandung Regency. The activists in question are activists of the puntang mountain brotherhood, puntang lestari cooperatives, and tourism observer communities. Through these three activities, results were obtained; Mount Puntang has unique potential that can be utilized for the improvement and development of people's lives. Adventuring tourism business is a positive field, however, it requires the establishment of institutional legality to be able to operate community-based tourism businessess.
Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi Untari, Dhian Tyas; Hutahaean, Erik Saut H; Khasanah, Fata Nidaul; Fahrudin, Adi; Perdini, Tiara Anggita; Mulyanto, Erwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/0xvyk946

Abstract

One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).