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All Journal Jurnal Akuntansi dan Manajemen Jurnal Orientasi Bisnis dan Entrepreneurship Research of Accounting and Governance
Nursanita, Nursanita
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Economics, Econometrics & Finance Social Sciences Other

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Determinant Factors of Firm Value in Coal Mining Firms: Evidence from Indonesia Cahyono, Koko; Nursanita, Nursanita
Research of Accounting and Governance Vol. 2 No. 2 (2024): JULY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rag.v2i2.290

Abstract

This research investigates how firm value in coal mining companies is influenced by profitability, leverage, and corporate governance between 2014 and 2020. Utilizing a quantitative approach with a descriptive methodology, the study analyzed secondary data from 21 coal companies, totaling 147 data points, sourced from the Indonesian Stock Exchange (BEI). Findings reveal that Debt-to-Equity Ratio (DER) and the presence of an Independent Board of Commissioners positively affect firm value. Conversely, managerial ownership and the Audit Committee's impact on firm value were negligible, due to limited managerial stakes and inadequate audit committees. Return On Assets (ROA) did not affect firm value, likely due to significant data variation and decreasing trends. The study suggests that a robust corporate governance structure ensures informed decision-making and minimizes strategic errors. Management should focus on enhancing operational efficiency to boost profitability.
The Influence of Endorser Promotion and Brand Attachment on Repurchase Intention with Mediation Brand Commitment Faruqi, Faris; Larasati, Melyan Eka; Nursanita, Nursanita; Anthonino, Dean Salomo
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4187

Abstract

The study delves into the influence of exogenous variables, specifically endorser promotions (X1) and brand attachment (X2), on the endogenous variable, repurchase intention (Y), mediated by brand commitment (Z). Conducted via quantitative methods and SmartPLS software, it targets Barenbliss consumers exposed to TikTok promotions. Primary data was collected through Google Forms and Excel. Findings reveal direct effects: (1) Endorser promotions positively impact repurchase intention, (2) Brand attachment lacks a direct effect on repurchase intention, (3) Endorser promotions positively affect brand commitment, while (4) Brand attachment does not directly impact brand commitment. Additionally, (5) Brand commitment positively influences repurchase intention. Indirect effects include: (6) Endorser promotions impacting repurchase intention through brand commitment, and (7) No indirect effect of brand attachment on repurchase intention via brand commitment. The study underscores the importance of bolstering endorser promotions on TikTok to enhance repurchase intentions. Strengthening brand commitment through high-quality collaborations fosters sustained repurchase intentions. While brand attachment's direct impact may be lacking, nurturing emotional connections with consumers remains vital. Integrating effective endorser promotions with strategies to cultivate brand attachment nurtures loyalty and fosters enduring consumer relationships.
Makna laba pada rumah makan gratis pendekatan studi fenomenologi Mais, Rimi Gusliana; Nursanita, Nursanita; Wahyuni, Sinta Sri
Jurnal Manajemen Vol 20 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v20i2.940

Abstract

This research aims to understand the views of the owners of the Ciangsana Free Restaurant in interpreting profits. This research is qualitative research using phenomenological methods. The phenomenological method is considered appropriate to use in this research because this research is unique and represents someone's life experience. Data collection methods in this research used interviews, observation, and literature study. This research shows that the owner of the Ciangsana Free Restaurant defines profit with 3K, namely tranquility, happiness, and blessings. The owner of the Ciangsana Free Restaurant interprets tranquility as a condition of living that is safe, peaceful, and without any relatives. The owner of Ciangsana Free Restaurant interprets profit happiness as a feeling of happiness because he can share it with others. Profit is interpreted as a blessing by the owner of the Ciangsana Free Restaurant as a form of blessing of good fortune that continues to flow endlessly, as the sufficiency of life given by Allah SWT. The blessings of life that are felt in the form of family health and the benefits of life towards others are an inspiration for goodness for many people.
Co-Authors Anthonino, Dean Salomo Cahyono, Koko Faruqi, Faris Larasati, Melyan Eka Rimi Gusliana Mais Wahyuni, Sinta Sri