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All Journal Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Ahmad Faqih Syukri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Riset dan Inovasi Manajemen

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Analisis Tingkat Kepuasan Pengunjung Terhadap Harga, Layanan, Dan Fasilitas Usaha Kopi Di Koup Galaxy Ahmad Faqih Syukri; Tiara Putri Fadyanto; Dewi Sri Woelandari
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2553

Abstract

This research aims to analyze the level of visitor satisfaction with prices, services and coffee business facilities in Koup Galaxy. This research is quantitative research. The population selected in this research is Koup Galaxy consumers who have visited. The sample collection technique chosen was nonprobability sampling with a purposive sampling method. The data source in this research was obtained from distributing questionnaires to 100 respondents. The analytical tool used to assist this research is the structural equitation model (SEM) - SmartPLS 3.0. Furthermore, the results given in this research are (1) Price has a positive and significant influence on the level of visitor satisfaction at Koup Galaxy. (2) Service quality has no influence on the level of visitor satisfaction at Koup Galaxy. (3) Facilities have a positive and significant influence on the level of visitor satisfaction at Koup Galaxy.
Co-Authors Alfina Sri Rahayu Angelina Dewi Larasati Benny Situmorang Dewi Sri Woelandari Hadita Hadita Jumawan Jumawan Muhammad Rafly Tiara Putri Fadyanto Zahra Aurellia Putri