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All Journal Prospek: Jurnal Manajemen dan Bisnis BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmiah Wahana Pendidikan
Anggraini, Desta Rezzy
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Brand Image, Brand Trust dan Perceived Quality terhadap Purchase Intention Pelanggan Meycookies Jember Anggraini, Desta Rezzy; Nursaidah; Reskiputri, Tatit Diansari
Prospek: Jurnal Manajemen dan Bisnis Vol. 6 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand trust dan perceived quality terhadap purchase intention pelanggan Meycookies Jember. Penelitian ini termasuk ekploratoris berjenis kausalitas untuk mengukur hubungan atara dua variabel atau lebih. Sampel penelitian ini berjumlah 100 responden pelanggan Meycookies Jember. Metode pengambilan sampel yang dilakukan yaitu menggunakan teknik pengambilan sampling jenuh, suatu teknik dalam penentuan sampel apabila seluruh anggota populasi dipakai sebagai sampel. Sampel terdiri dari responden Perempuan maupun laki-laki dan sudah pernah melakukan pembelian di Meycookies jemberi sebanyak lebih dari dua kali pembelian. Analisis data yang digunakan yaitu menggunakan analisis regresi linier berganda dengan pendekatan SPSS versi 26. Hasil analisis yang didapat dalam penelitian ini menjunjukkan bahwa brand image, brand trust dan perceived quality berpengaruh positif dan signifikan terhadap purchase intention pelanggan Meycookies Jember. Hal ini membuktikan bahwa pelanggan di Meycookies jember sangat memperhatikan merek suatu produk.
PENYULUHAN PENCEGAHAN STUNTING OLEH MAHASISWA KKN KOLABORATIF JEMBER DI DESA CAKRU, KECAMATAN KENCONG, KABUPATEN JEMBER Paramitha, Nasywa Natania; Sanjaya, Adi Putra; Galini, Jauhairina; Syahdafi, Teuku M. Indra; Rofiki, Ainur; Umami, M. Mifthakul; Qodri, Moh Alil; Anggraini, Desta Rezzy; Rosadi, Imron; Muttaqiin, Ahyar; Az-Zahra, Fatima; Maulana, Raden M. Yusron; Insani, Shafalul Arnestya Nur; Zaharani, Zhafira; yasin, Mohammad Zeqi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10499103

Abstract

Stunting is a situation where a child's height is shorter than that of his age. Based on data for 2020, WHO noted that children under the age of five experienced stunting by 21.3%. One of the areas with a fairly high stunting rate in the Jember area is Cakru Village, which is located in Kencong District. The stunting rate in this area reaches 50 out of a total of 503 children in the village. In this regard, the 002 Cakru Village Collaborative Community Service Group took the initiative to develop a work program aimed at reducing stunting rates in Cakru Village, Kencong District. The method used in this study was counseling on stunting prevention at the research location, namely Cakru Village, Kencong, Jember. Respondents in this counseling consisted of 40 mothers under five from Cakru Village, Kencong, Jember where in each hamlet there were 10 participants from Krajan Hamlet, Igir-Igir Hamlet, Tempuran Hamlet, and Gondangrejo Hamlet. The age of the children who were targeted in the data collection was children in the first 1,000 days of birth. The socialization of Stunting Prevention Counseling in Cakru Village, Kencong District, was carried out well. All residents participated in this program enthusiastically, by participating in counseling and answering quizzes (questions and answers) well and understanding the contents of the material.
Pengaruh Kualitas Produk, Citra Merek dan Promosi terhadap Loyalitas Pelanggan pada Mie “SKR” Jember Anggraini, Desta Rezzy; Faizah, Kurnia; Putri, Ghinadya Canceriani; Maulida, Nanda Kurniati; Qomariah, Nurul
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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Abstract

Noodles are a food product made from wheat flour without the addition of other food ingredients. Noodles are a substitute for rice which is popular with all groups, especially students. Noodle culinary delights have mushroomed under various brand names. This research aims to determine the influence of product quality, brand image and promotion on loyalty to "Mie SKR Jember". The population in this research is consumers of SKR Jember Noodles. Samples were taken using the survey method. A sample size of 30 respondents with the n ≥ 30 method is a large sample. The analysis technique used is multiple linear regression. The results of this research indicate that product quality has no impact on customer loyalty. The brand image variable has no effect on customer loyalty, while promotion has no effect on loyalty to Mie "SKR" Jember. Keywords: Brand Image; Customer Loyalty; Noodle Products; Product Quality; Promotion.
Co-Authors Az-Zahra, Fatima Faizah, Kurnia Galini, Jauhairina Imron Rosadi Insani, Shafalul Arnestya Nur Maulana, Raden M. Yusron Maulida, Nanda Kurniati Muttaqiin, Ahyar Nursaidah Nurul Qomariah Paramitha, Nasywa Natania Putri, Ghinadya Canceriani Qodri, Moh Alil Rofiki, Ainur Sanjaya, Adi Putra Syahdafi, Teuku M. Indra Tatit Diansari Reskiputri, Tatit Diansari Umami, M. Mifthakul Yasin, Mohammad Zeqi Zaharani, Zhafira