Article Per Year (5 Year)
p-Index From 2019 - 2024
1.434
P-Index
This Author published in this journals
All Journal Procuratio : Jurnal Ilmiah Manajemen Mabny : Journal of Sharia Management and Business Implementasi Manajemen & Kewirausahaan Journal of Applied Management Research Economics and Business Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Fundamental and Applied Management Journal
Hasdiansa, Ilma Wulansari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.017 KB) | DOI: 10.61255/jeemba.v1i2.67

Abstract

This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach Mu'min, Halek; Telaumbanua, Eliagus; Sya’rani, Ridwan; Basir, Badirun; Hasdiansa, Ilma Wulansari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.285

Abstract

The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.
Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee Sah, Nurul Alfadiza; Amin, Andi Mustika; Musa, Muhammad Ichwan; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.392

Abstract

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention
Pengaruh Promotion Mix Terhadap Keputusan Pembelian Sepeda Motor Suzuki Di Kota Makassar (studi kasus pada PT.Sinar Galesong Mandiri) Malik, A. Jihan Rahmadani; Ramli, Anwar; Musa, Muhammad Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasdiansa, Ilma Wulansari
Mabny: Journal of Sharia Management and Business Vol. 4 No. 01 (2024): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, State Islamic Institute of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a quantitative study that aims to determine the effect of promotion mix on purchasing decisions for suzuki motorbikes in Makassar city. The population in this study were all consumers who had transacted at PT Sinar Galesong Mandiri for the last three years with a sample of 54 respondents. The data collection technique used is a questionnaire. The analysis technique used is multiple linear regression using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that simultaneously the Promotion Mix variables (advertising, personal selling, sales promotion, publicity) have a significant effect on purchasing decisions. Partially, it shows that personal selling and sales promotion variables have a positive and significant effect on purchasing decisions for suzuki motorbikes, while advertising and publicity have no positive and insignificant effect on purchasing decisions
Examining the Impact of Trust and Image on The Loyalty of Islamic Banking Clients in Indonesia: an Empirical Study Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : Economics and Business Journal (ECBIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.108

Abstract

Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.
The Role of Technology in Operational Management Process Selection Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024)
Publisher : Economics and Business Journal (ECBIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.123

Abstract

The selection of operational management processes is significantly influenced by technology, which can enhance the efficiency and effectiveness of company operations. The application of information technology enables organizations to manage equipment, human resources, and production processes in a more efficient and effective manner. In the selection of operational management processes, information technology plays a pivotal role in identifying and selecting production processes that align with the needs of the organization. Furthermore, information technology facilitates the implementation of effective human resource management systems. This paper examines the role of technology in operational management process selection and the impact of information technology on organizational operations.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN Swastika, Alya; Burhanuddin, Burhanuddin; Musa, Muhammad Ichwan; Tawe, Amiruddin; Hasdiansa, Ilma Wulansari
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4218

Abstract

The increase in the value of electronic money transactions encourages competition for digital wallet products in Indonesia, one of the products that competes competitively is the GoPay digital wallet. The ups and downs of GoPay's position as the digital wallet product with the most usage require GoPay to build and maintain user loyalty. One important aspect of building and maintaining loyalty is by developing a targeted and integrated marketing communication strategy. In its efforts, GoPay implements experiential marketing and marketing public relations strategies that can be viewed from the user experience while using the application and forms of public relations through online and offline media. The type of research used is a descriptive quantitative approach, and makes GoPay digital wallet users in Makassar City as research subjects. The results of this study indicate that experiental marketing (X1) partially has a positive and significant effect on customer loyalty (Y). Marketing public relations (X2), partially, also has a positive and significant effect on customer loyalty (Y). Simultaneously, experiental marketing (X1) and marketing public relations (X2) have a positive and significant effect on customer loyalty (Y), so the collaboration of these two strategies will give better results in building and maintaining user loyalty. Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loyalitas penggunanya. Salah satu aspek penting dalam membangun dan mempertahankan loyalitas adalah dengan menyusun strategi komunikasi pemasaran yang tepat sasaran dan terintegrasi. Dalam upayanya, GoPay menerapkan strategi experiental marketing dan marketing public relation yang dapat ditinjau dari pengalaman pengguna selama menggunakan aplikasi dan bentuk-bentuk hubungan masyarakat melalui media online dan offline. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif deskriptif, serta menjadikan pengguna dompet digital GoPay di Kota Makassar sebagai subjek penelitian. Hasil penelitian ini menunjukkan bahwa experiental marketing (X1) secara parsial memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Marketing public relation (X2), secara parsial, juga memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Secara simultan, experiental marketing (X1) dan marketing public relation (X2) berpengaruh positif dan signifikan terbhadap loyalitas pelanggan (Y), sehingga kolaborasi dari kedua strategi ini akan memberi hasil yang lebih baik dalam membangun dan mempertahankan loyalitas pengguna.
The Effect of Service Quality on Customer Satisfaction Using Goods Delivery Services in Makassar City Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): FAMJ, June 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.202302

Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy affect customer satisfaction of Goods Delivery Services in Makassar City and analyze the most dominant factors in influencing customer satisfaction of Goods Delivery Services in Makassar City. The population in this study were all customers at the Goods Delivery Service in Makassar City, totaling 8544. The sample taken was 100 respondents using Non-Probability Sampling technique with Purposive sampling approach. The results showed that all independent variables each had a positive and significant effect on the dependent variable. Simultaneously all service quality variables have a positive and significant influence on customer satisfaction. Goods Delivery Services in Makassar City need to maintain elements that have been rated well by customers such as empathy, tangible, and responsiveness, on the other hand, they need to improve things that are still lacking, namely assurance.
Co-Authors Amin, Andi Mustika Anwar Ramli Aswar, Nurul Fadilah Basir, Badirun Burhanuddin Burhanuddin Haeruddin, Muh. Ilham Wardhana Hasbiah, Sitti Johnson, Nur Atifah Septira Malik, A. Jihan Rahmadani Mu'min, Halek Musa, Muhammad Ichwan Ruma, Zainal Sah, Nurul Alfadiza Swastika, Alya Sya’rani, Ridwan Tawe, Amiruddin