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All Journal Jurnal Sintak
Utami, Bulan Purnama
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Mathematics

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The Influence of Post Frequency and Type of Platform Used on Follower Interest Levels Azzahra, Nabila; Utami, Bulan Purnama; Arrafi, Adamsyam; Handayani, Vitri Aprilla
JURNAL SINTAK Vol. 3 No. 1 (2024): SEPTEMBER 2024
Publisher : LPPM-ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jsintak.v3i1.381

Abstract

This study examines the influence of social media platform types and posting frequency on the level of follower interest in a content creator's account. The analysis results show that the type of platform (Instagram or TikTok) does not have a significant impact on follower interest. However, posting frequency is proven to have a substantial influence, with weekly frequency showing the most positive impact. The interaction between platform type and posting frequency does not demonstrate a significant effect. These findings suggest that content creators can focus on adjusting their posting frequency, particularly with a weekly schedule, to increase follower interest, without needing to worry about choosing between Instagram or TikTok platforms.
Co-Authors Arrafi, Adamsyam Azzahra, Nabila Handayani, Vitri Aprilla