Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan QISTINA: Jurnal Multidisiplin Indonesia Journal of Law, Education and Business
Subagijo, Kevin Putra
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
PERMASALAHAN SISTEM PENGEMBANGAN FRANCHISE ATAU WARALABA (STUDY KASUS MENANTEA) i, Urbanisasi; subagijo, kevin putra
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 21 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10090878

Abstract

This research discusses the development and marketing strategy of the "Menantea" franchise business in the midst of intense competition with other franchise business competitors in urban areas. This research uses normative research methods that use literature as a data source. The purpose of this paper is if franchise law protects the rights of brand owners and franchisors, and regulates the contractual relationship between the two. The potential for development and appropriate marketing strategies as well as a good understanding of franchise law can be a guideline for other franchise businesses to face competition in urban areas.
Co-Authors Christian, Benedict Philip I, URBANISASI Lie, Gunardi Salsabila, Ameera Najma